Life, 1913-09-04 · page 38 of 40
Life — September 4, 1913 — page 38: what you’re looking at
What you’re looking at
This is a **luxury automobile advertisement**, not satire or political commentary. The Peerless Motor Car Company promotes their "48-Six" seven-passenger limousine ($6,000—an enormous sum in this era, equivalent to roughly $200,000 today). The ad's pitch targets wealthy buyers by emphasizing that transitioning from exclusive drawing rooms or clubs to a Peerless car requires "no adjustment of feeling, no apology for limitations." It positions the vehicle as maintaining social refinement and "physical refinements of social life in unbroken continuity"—meaning the car itself becomes an extension of upper-class spaces. The two photographs show the car's rear view (left) and three-quarter front view (right), highlighting its enclosed, formal design. The marketing language stresses elegance, proportion, and "quiet reserve"—codes for refined taste among the wealthy during the early automobile era. This reflects a period when automobiles were luxury goods for the affluent, not mass transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“48-Six” Seven-Passenger Limousine — $6000 THE STATELINESS OF THE PEERLESS HE transition from the most exquisite drawing room or the most luxurious club to a new Peerless Closed Car neces’ sitates no adjustment of feeling, no apology for limitations. Recognized as the car of matured details, the Peerless is much more, in: that every detail is in proper relation and propor- tion to the whole—without eccentricities. Elegance, stateliness, a quiet reserve and a complement of unex- pected but very welcome conveniences—all these in the new Peerless enable you: to maintain the physical refinements of social life in unbroken continuity. Three SixCylinder Models —*38-Six,” “48-Six,” “60-Six.” Limousine, Landaulet, Coupe, and Berline-Limousine Bodies. Prices $5300 to $7200. Catalog or demonstration on request. The Peerless Motor Car Company Cleveland, Ohio Makers also of Peerless Trucks BY matt pra te me ees ee. aR ¢ comicbooks.com