Life, 1913-08-28 · page 35 of 40
Life — August 28, 1913 — page 35: what you’re looking at
What you’re looking at
This page contains two unrelated items: **Left side:** A satirical article titled "The New Reciprocity" argues that if men's civic groups wear blue buttons to courteously give seats to women, women should reciprocate by being courteous to men—listening patiently when bored, restraining spending, standing still while being dressed, and offering cigarettes. The accompanying cartoons show women in exaggerated poses illustrating these behaviors. **Right side:** A full-page advertisement for *Vogue*'s Autumn Millinery Number, promoting high-end Paris fashion hats from designers like Paul Poiret. The ad argues that buying the magazine (25 cents) is a smart investment to avoid wasting money on incorrect hat choices. The satire mocks early-20th-century gender relations and women's emerging public roles, while the ad targets affluent female readers anxious about fashion correctness during a period of changing women's fashions and social positions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Kelly- Springfield Ai t bil Ti Credit Kelly-Springfield Tires UTOMODUE LILES with reat rubver; credit them with hand-making and the knowledge of manufacture that comes with | seventeen years’ experience—then ask yourself what else you can demand of a tire. KELLY-SPRINGFIELD TIRE COMPANY, Cor. Bway. and 57th St., N. Y. Grad en meek, ay, i Bs St ere Cua Se Fone | SPECULATION Bes Hegn Tie & Rubber Co. Columbes, Ohio. Bering Tice and Rubber Co., Houston, Texas. Rubber Co., Denver, Cole. ‘Todd Rubber Co., New Haven, Cons. See idee ki Wencldod Go, Lad., New Orleana La. Attia Tre ge Co., Jacksonville, Fla. THE PLUNGE Fee sists Seer jodianapo'is, Ind. E2. Fae Co H. R. Olmstead & Soa, Syracuse, N. Y. K. & S. Auto Tire Co., Limited, Toronto, Can, rigeieecid de tere | Poke ae ey Number for Women are now wearing a Diue button, and spend their time in public in being nice to the ladies. Among other things every blue button man gives his seat to a woman in the cars. That is a good idea, but we believe in reciprocity, and suggest that a Woman's League be immediately formed, the object being that each woman member of it shall be courteous to men. When an intellectual woman meets a man, she should make the effort to listen to him, no matter how he may bore her. When an extrava- gant woman starts to spend her hus- Land's money, she should give one took at her button and stay away from the department stores and thereby ex- ercise the only genuine courtesy there is; namely, that which tends to give the plaintiff the most pleasure. There are innumerable little ways that a woman can be considerate of men. A woman, for example, can always make a point of standing p All Newsstands icetly still when a man is trying to hook her up. She can refrain fr aring at him unless in extreme Gleaming like a great shop window set in the heart of Paris—a window filled - with the choicest Autumn creations of the most notable designers—is this newest cases. She can offer him a light when number of Vogue—the first of the great Autumn Fashion series. he is out of matches, and can even show the spirit of true courtesy by holding the baby for him occasionally. In it you will find the characteristic touch of each Parisian master milliner—the verve of Carlier, the fire and dash of Paul Poiret, the subtle witchery ot Georgette and Alphonsine. But you will want this Millinery Number of Vogue not alone for the pleasure of look- ing through its pages. It is a straight business investment that will pay for itself a hundred times over. Soon, now, you will pay $20, $40, $60 for a Fall hat. For this $20, $40, $60 you receive a few dollars’ worth of felt, velvet, ribbons, trimmings—all the rest of your money will go for style and correctness. Unless your choice is correct, your money is worse than wasted. Pay 25 cents for the Vogue Millinery Number and insure yourself against wasting a penny of your Autumn hat money. In your home, far from the confusion of the Vogue will spread before you not a few hats from your local stores but a display of new models from the greatest designers in the world. Buy your copy and at the same time ask the newsdealer to reserve for you a copy of the ROUND THE. WORLD Forecast of Fall Fashions Number leave Eastbound Oct. 18, Nov. 8, 29; Southbound (the An- tipotes) Oct. 28. SPECIAL, SHORT TOURS (Out September 9th) bourd Oct. 4; Eastbound Jan. 10, 1914. Send for illustrated This issue is one of the most valuable of the whole It tells what each great cou program No. 8. turier—Worth, Paquin, Doucet, Drecoll, Poiret, Francis—is planning for the new season. SOUTH AMERICA Complete Tours of South Ameri luding Panama Canal, leave New York Nov. 29, Jan. 24." Program 26, THOS. COOK & SON 24S BROADWAY, NEW YORK, or Bortos, Philadel; Chicage, Mectral, Trento, Sca Frascuce, Lev Angles” 25 cents a number Vogue, 443 Fourth Avenue, New York Ssayear Twice a month Condé Nast, Publish: 34 numbers