Life, 1913-08-21 · page 29 of 40
Life — August 21, 1913 — page 29: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. It's a full-page advertisement for United States Tires from an early 20th-century Life magazine. **What's being sold:** Tires, marketed as superior because they're made by "the Largest Rubber Company in the World" with four specialized factories working in coordination. **The pitch:** The ad emphasizes reliability through organizational scale and experience—guaranteeing that buyers get "organization," "vast experience," and a "tremendous company" backing the product with service branches nationwide. **Historical context we'd miss:** This represents an era when industrial scale itself was a novel selling point. The references to "Nobby Tread and Chain Tread" as "aristocrats of the road" suggest tire design was still relatively new and prestigious. The emphasis on service branches reflects early automobile infrastructure development. **No satire detected**—this is straightforward corporate self-promotion using industrial prowess as credibility.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘amous ws Lire’ :: tee hdd The Specialization of These World-Famous Factories Makes United States Tires Supreme The conclusive proof that United States Tires are sweeping all before They are today the accepted standard for tire wear—the acknowledged em is in the actual number in use, the ever increasing demand and the goal of all competition—the criterion in the tire world of the fulfillment of wasistent re-orders. the ideal manufacturing policy. These famous tires contain the best that the greatest engineering When you purchase United States Tires you are sure of these vitally dill and brains can give them—the best materials that experience and important facts. noney can buy. 1. Of the organization behind the famous tires. The famous policy of four tremendous factories working as a unit has 2. Of vast experience in tire building. tsablished in the tire world the expression for mileage— 3. Of a tremendous company that actually backs up its tires and has “As Good As United States Tires.” real service branches. In the history of the motor vehicle no one industrial move has meant so much to the true lovers of the automobile. As one instance,—witness the birth of those “aristocrats of the road”—the “Nobby” Tread and “Chain” Tread Real United States Tire Service Branches in the Leading Cities : Made i the Largest Rubber Company in the World