Life, 1913-08-14 · page 6 of 40
Life — August 14, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or editorial content. It's a 1910s-era ad for The White Company of Cleveland, which manufactured motor trucks. The ad's headline "Why Pay for Experience?" argues that buyers shouldn't waste money experimenting with different truck brands—instead, they should benefit from other companies' testing by purchasing White Trucks, which 3,500 firms already used. The illustration shows a White truck carrying cargo for "Can Steel & Wire Company," serving as a real-world endorsement example. The appeal is practical: proven reliability saves "time, worry and expense." This reflects early automotive marketing's emphasis on durability and market leadership as purchasing incentives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| P| ( ine works ) / ! Ws: | a. Why Pay for Experience? OU can get the benefit of other concerns’ exper- ience for nothing. Most of the country’s jewling firms have studied the motor truck problem practically and carefully, by the use and thorough test of many makes of trucks. The fact that these com- panies are using White Trucks, and are every day ordering more, is YOUR motor truck answer. Experiment if you must, but in the end you, as others have done, will use White Trucks. Profit by what others have discovered and use White Trucks in the beginning; saving time, worry and expense. 3500 White Trucks in Service Today CLEVELAND 3 3 : rT Ho | co CAN STEEL 8WirE COMPANY ‘| si | _™Z / Manufacturers of Gasoline Motor Cars, Trucks and Taxicabs comicbooks.com