Life, 1913-08-14 · page 3 of 40
Life — August 14, 1913 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Winchester firearms advertisement**, not satire or political commentary. The page shows a man at a desk with hunting rifles displayed, alongside artwork depicting a moose in a wilderness landscape. The ad's message is straightforward commercial persuasion: hunters should purchase Winchester rifles before the fall hunting season arrives, to avoid supply shortages and delivery delays. It emphasizes Winchester's reputation for quality and reliability ("known reputation and proved superiority"). There is **no political cartoon or satire present**. This is a standard early 20th-century magazine advertisement designed to encourage seasonal purchasing. The moose imagery and hunting scenes serve only to evoke the hunting context and appeal to the target audience of sportsmen and hunters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE HUNTING SEASON WILL Soon BE HERE Are you intending to buy a new rifle or shotgun this year? If so, it is time to be looking over the various Winchester models and deciding which one is best adapted to your requirements. Don't forget to lay in a supply of ammunition also. Find out your needs now and order of your dealer early, so as to avoid the big fall rush, and the risk of annoying delays. When you do order, you can make the success of your hunting season-much more certain by insisting upon having WINCHESTER GUNS AND AMMUNITION—THE W BRAND There are many elements which go to make a good gun and satisfactory ammunition that cannot be seen, therefore, when buying, you have to rely to a considerable extent upon reputation. Winchester guns and ammunition enjoy an unapproached reputation for quality and dependability. The W trade mark on Winchester goods is a guarantee of GUNS AND AMMUNITION OF KNOWN REPUTATION AND PROVED SUPERIORITY comicbooks.com