Life, 1913-08-14 · page 2 of 40
Life — August 14, 1913 — page 2: what you’re looking at
What you’re looking at
This Life magazine page is **primarily advertising and light satirical content**, not political commentary. The main feature is a Federal Motor Truck Company advertisement emphasizing the truck's success: "One Model, One Purpose, One Price." The ad highlights the Federal's popularity among 1,000 owners and dealers nationwide, positioning it as the successful truck of "moderate price." The right side contains two unrelated pieces: a humorous poem titled "The Idyl of the Baccalaureate and the Siren" about a young man's romantic entanglements, and an advertisement for "Sexology" books from Puritan Pub. Co. Below is an editorial piece on "Simplified Grammar" advocating for spelling reform. The page reflects early-20th-century magazine content mixing commercial promotion with light humor and educational material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ed every Tharwlay. Annwal Sulscription One Model, One Purpose, One Price THAT IS THE FEDERAL THE TRUCK TRIUMPHANT There 7S one successful truack—successful in the verdict of 1,000 owners—successful in the verdict of dealers in every large city in the country. ‘Uhat is The Federal. It is a significant fact that she successful truck is the truck of moderate price. It is The Federal. ‘The Federal truck is successful because the Federal Motor Truck Company is successful. It is a sound, substantial or- ganization of successful motor engineers and representative business men. ‘The Federal truck is successful because every Federal owner and every Federal dealer is satisfied. ‘That is a strong statement. We have the reports and figures to prove it. The Federal, a 3,000-pound truck, domi- plicity in the manufacture of parts, enable nant throughout the country, can be man- us to give Federal owners and Federal tured and sold for $1,800. dealers maximum service at minimum cost se the Federal - tous. strated scientific success as Because the success of the first Federal offered for sale. has enormously increased Federal de- Because we make one model. mand, and that enormous demand has se simplicity of construction, sim- enormously increased Federal production Because we buy materials in enormous quantities. Because—and most important of all—we have specialized in one model, one purpose, one price; concentrated all our factory equipment, energy, ex: perience, capacity and success in the’ 3.000-pound Entered at the Post Office at New Yark. No ¥., a ‘Class Mall Matter. —— Copyright ia England and the British Possessions The Idyl of the Baccalaureate and the Siren H! was a glorious Young Baccalaureus, Laden with ethics pedantic. Not quite so moral, I Fear, was his Lorel There by the surges Atlantic. Quick she enraptured him, Lured him and captured him, (How this love-fever perverts you!) Soon ‘twas borne in on him, She was the synonym Of every feminine virtue. Handfuls of daddy's stake Went to make Gladys take Notice how William adored her. Like a pet poodle, he Gladly—not_ moodily— Sat up and begged at her order. Though only twenty-two, He thought that plenty to Launch on the nuptial expanses. Fired by Love's Fahrenheit, Said he, “To-morrow night Gladys must heed my advances.” Thrilling with valor, he Told of his salary— Weekly (quite weakly), cight-fifty. “Dearest, my passion heed, I'll get the cash I need, Marry me—all will be nifty.” “Kid,” said his Circe, “I Would, dear, but, mercy! I Really am bound to another. Not your wife, laddiboy, Your dear old daddy, boy, Wants me to be, dear, your mother.” Marsh K, Powers. Federal. Somia the Esaduce of Federal “ Birrexs is the slowest pay in town.” cement of Federal Specialization. Reason the Federal is the Most’ Suc- cessful—and the Least Expensive Let us send you your copy of the Blue Book of ‘Trafic If he owed a man an apology it by instalments ” eo Federal Motor Truck Company trith Stine self and sex and their relation to life Se ee Ind health this Sow edge does not come in- telligently of itself, nor correctly from ordinary, every-day sources EXOLOGY Simplified Grammar , . rated) by William 1H, Walling, A. imparts ina clear whotesonie way in one v wedge a ¥ Khowledee a Ve I' some one would only do for grammar what the simplifiers have done for spelling, Cites D. all would be well, or at least all would be much better. The simplified spellers have fixed it so that almost any reasonably decent spelling will pass muster. Of course, there are still exactly right ways and exactly wrong ways to spell, but as nobody knows what they are, nobody is put to any inconvenience. If, therefore, we have been happier since the simplifiers have relieved us of the neces- sity of hunting around for the right letter, what a great boon it would be if simplified grammarians would relieve us of the necessity of hunting around for the right word! Where isthe: retired magnate’ wlio cad ‘see in hig sueecsuoa enough pres ie aenfen Oats Pept Oneet ead TIN esis it up and make a movement of it? E.0. J. Puritan Pub.Co. 776 Perry Bldg., Phila., Pa, Kaowledge a rt to Her Daughter, Sedieat fen tid Hnve, comicbooks.com