Life, 1913-07-31 · page 6 of 36
Life — July 31, 1913 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a full-page ad for the Garford Six automobile, priced at $2,750, published by The Garford Company of Elyria, Ohio. The illustration shows a touring car with well-dressed passengers and onlookers, a common marketing approach for early automobiles. The ad's "satire" is mild—it humorously claims the Garford's main distinction from competitors is simply price, then argues that thorough examination proves the value justifies the cost. The sales pitch emphasizes economy achieved through "large production methods." This reflects early 1910s automotive marketing: positioning mid-range cars as sensible purchases for affluent consumers. The page contains technical specifications in small print and offers demonstration opportunities, typical period advertising tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Me fa te 4 HE only tangible and substantial difference between the new Carford Six at $2750, and most other high grade Sixes—is the price. If you will thoroughly and intelligently make a considerate| Fiees, 30 5.085 and deliberate examination you will become convinced that cgi parable Brad renee nowadays $2750, invested in the right Six, will go just about Detele bore Lat Maed Drive as far as $5000. One plore, all steel body, site! aheee peed Tramuel doavrwanes tec sas This economy is brought about by our large production methods—and you save the difference. Catalogue on request. Demonstration wherever you wish. Please address Dept. 3 THE GARFORD COMPANY, ELyriA, OHIO = x Xe comicbooks.com