Life — July 31, 1913 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not satirical content. It's a full-page ad for the Garford Six automobile, priced at $2,750, published by The Garford Company of Elyria, Ohio. The illustration shows a touring car with well-dressed passengers and onlookers, a common marketing approach for early automobiles. The ad's "satire" is mild—it humorously claims the Garford's main distinction from competitors is simply price, then argues that thorough examination proves the value justifies the cost. The sales pitch emphasizes economy achieved through "large production methods." This reflects early 1910s automotive marketing: positioning mid-range cars as sensible purchases for affluent consumers. The page contains technical specifications in small print and offers demonstration opportunities, typical period advertising tactics.