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Life, 1913-07-31 · page 5 of 36

Life — July 31, 1913 — page 5: what you’re looking at

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Life — July 31, 1913 — page 5: Life, 1913-07-31

What you’re looking at

This page mixes advertising with social commentary. The main article "Why blame the tire maker?" is a Franklin automobile advertisement disguised as consumer advice, arguing that tire wear depends on car weight rather than tire quality—a marketing defense of Franklin cars' lightweight design. The left column discusses women's expanding social roles, predicting "mobs of women may be roaming up and down the country" seeking employment and independence. This reflects 1920s concerns about women's changing status post-suffrage. "A True Friend" (lower right) is a sentimental anecdote about loyalty during poverty, appearing to be filler content. The Hunter Whiskey advertisement at bottom uses period iconography (mounted hunter) to market alcohol "for health, hospitality and good cheer"—claims that would become illegal under Prohibition.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

J $1.2), LFE for ths to sbscription ons shoul r dealer. ork. 19) N $6.04.) = ERS Es 181 What Will They Do? 'HE scientific management of house- holds is said to be nearing com- pletion. Several organizations are at work upon it, and it will not be long before the servantless house will be a regular thing. Even at present the family hotel has done much to mitigate the sufferings of householders. The automobile has made it possible for women to cover a great deal of ground in a short time—between bridge clubs and other functions. The raising of children—where chil- dren are raised at all—has also been scientifically managed. The child is usually turned over to a trained nurse shortly after its birth, and the mother goes on her way rejoicing. What does all this mean? It means simply that in a very short time there won't be anything left for women to do; that is, for those women who, up to the present time, have been busy in performing the functions of woman, We shall have such a large proportion of females with time hang- ing heavy upon their hands that there is going to be a lot of trouble—unless it is anticipated. Fifteen or twenty years from now, mobs of women may be roaming up and dowr. the country, seeking whom they may devour. It is an old axiom, that “Satan finds some mischief still for idle hands to do.” The number of idle women at pres- ent is considerable. When to this are added all the women who might other- wise be taking care of their children and households, it is not difficult to see that serious conditions confront us, Timanonipas, a Spartan, in scolding his son for having laid by money in his absence from home, instead of spending his income in the service of the gods and his friends, observed that “there is nothing on earth so discreditable as to seem poor in one’s life, and to be found very rich when one is dead.” From the Greek. Why blame the tire maker? If your tire bills are heavy weigh your car. Then compare its weight and tire sizes with those given below. Good tire service is secured by a light-weight car with easy springs and large tires. There is no other solution of tire trouble; no other way to avoid excessive upkeep expense. Franklin cars are the lightest for their size, power and speed. They carry the least unsprung weight. The power of the engine is transmitted through a flexible drive to the rear wheels without pes torque rods. This saves in slippage wear on the rear tires. Here are the Franklin weights and tire sizes. Six “38” touring or phaeton 3328 pounds, tires, 434 in. and 5 in. Six “38" 7. -passenger eum 3480 5 in. Poe Se a 2993“ is 435 i in. Four “25” tourin; 2520 “ “ 4 in, These weights include full oon gasoline and oil. In considering tire size bear in mind that the capacity of a tire to carry its load is practically all in the cross section of the tire and not in its di- ameter. A 434" tire is 25 per cent more tire than a 4" tire of the same diameter. A 34x44" tire is 19 per cent more tire than a 36x4" tire and costs 15 per cent more | The same tire ona oes twice as far ranklin The actual figures are what count when you want the facts—and the facts show that Franklin owners get double tire mileage. Let us send you our “tire folder” which | gives the tire mileage secured by Franklin owners in all parts of the country. Our catalogue, a book full of automobile facts, is sent free to any address. | “Franklin Automobile Company, - 24 Franklin Sanit Syracuse, N. Y. 4 A True Friend An elderly man in a large city died in extremely poor circumstances. A promi- nent business man, well known for his mercenary character, attended the funeral and was visibly affected as he looked for the last time on his old friend and associate, “You thought a gr gentleman?” he was services were over. “Thought a great deal of him?” echoed the merchant. “Well, I should say I did. There was a true friend! He never asked me to lend him a cent, though I knew that he was practically starving to death."—Harper’s Magazine. at deal of the old asked after the HUNTER WHISKEY HEALTH HOSPITALITY AND GOOD CHEER Sold at all Gint-clam cafes and by jobbers SM LANAHAN& SON Batsoale Rid commlebooks.com