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Life, 1913-07-24 · page 39 of 40

Life — July 24, 1913 — page 39: what you’re looking at

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Life — July 24, 1913 — page 39: Life, 1913-07-24

What you’re looking at

This page contains several distinct satirical pieces: **"A New Office"** (left column) proposes hiring a professional sympathizer—someone paid to listen to people's troubles during office hours. The joke satirizes modern life's emotional isolation: people need someone to vent to but are "too shy to ask for it," so why not commercialize sympathy? It's social commentary on urban alienation and the professionalization of human services. **"Don't Shout"** (center) advertises The Morley Company's hearing aids, using a deaf man's predicament for humor. The visual shows someone shouting at a deaf person; the product promises to eliminate such awkwardness. **The "Love" essay** (right) quotes Bacon on love's nature—distinguishing between marital, friendly, and wanton love. **The final cartoon** mocks suburban commuters tracking mud into the city, suggesting the futility of urban cleanup efforts. The page is primarily **advertising** (Gibson's Rye, White Sulphur Springs resort) interspersed with light satirical commentary on modern inconveniences and social attitudes.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘LIFE: A New Office Play Golf here this Summer! wir is needed greatly in every all town is a public sympa You'll enjoy the magnificent 18-hole Here every opportunity is afforded for GGT leralongbie lice: at he course of White Sulphur—high in the health, rest and recreation, Tennis, greatest BRIERE. clear air of the Alleghanies, this course Swimming, Fishing, Hunting, Riding, At present; all over-the country, many is unusually interesting. Every modern Motoring. For a vacation that’s of us are obliged to sympathize with golf convenience—weekly tournaments. different, come to other people. One person who needs A Red Warne SULPHUR SPRINGS virginia always one person who has a lovely Our new booklet pictures and describes all ihe fence, perfect service a disposition and a great capacity to listen. charms of both the prese : “er Se Tle Why not appoint this person as a public ew om dollar ‘ athizer, so that all of the other 7 ath Houses wih ho tacmice cynrem ot people can come to her and tell her = Medicinal Maths that bas made possible their troubles? She could have regular Selene tered office hours, and reccive a proper salary, and take a much-needed vacation in the summer time to recuperate. There is a real necessity for sympathy We all need it at times, more oF less. The benefit which we get from others lics more in the mere fact that they are willing to listen to us. If we can pour ato another's cars our own troubles, hat alone is enough, oftentimes, to fur nish relief. Consequently, if this whole affair were put upon a business basis, many people who now need sympathy, and who are too shy to ask for it, could get it. Putting it on a commercial basis need 'T SHOUT” not be any detriment ; practically every- ying, Clee (4s) Os commercial, (basis “Thear you, || can bear now. as well I xxow not how, but martial men are There is no reason why we should not ete MORTEy given to love; I think it is but as they get just as much benefit by paying a IE. I've a pair in my cars are given to wine; for perils commonly pablie aviapathisc i hey are invisible. | would oe gabe -aysapaibicar “Syo:'dauiaes ae Boer Toate had ens as eae ask to be paid in pleasures. There is to listen to us as if ve jefe eee nly att a ah he in man’s nature a secret inclination and AES SOD SOME OED -OUE- IRCA: TRH ECky motion towards love of others, which if the benefit ought to be much greater, DEAF it be not spent upon some one or a few, because the public sympathizer would is to the ears what doth naturally spread itself towards rapidly become a specialist in her line, eeloie oe. erete fany;.eod taketh wien become: humane nd her. repi iid denead comfortable, weightless and and her reputation would depend upon harmless, Anyone can adjust and charitable; as it is seen sometime siting the proper return, it." Over ene handeed thowsand sold. Wie for booklet aad testimonials, | friar uptial love maketh man- THE MORLEY CO., Dept. 783, Perry Bldg., Phila. in friars. Nuptia ¢ maketh ma | kind; friendly love perfecteth it; but wanton love corrupteth and embaseth it, —Bacon, “Way don’t you join in cleaning up our fair city “What's the use? The suburh ites GIBSON’S RYE will track mud right into town a A WHISKEY OF TRADITIONS | Baltimore American. RADITIONAL for high quality, absolute Purity, satisfying richness, velvety mellowness, T delightful fragrance — nearly 80 years the whiskey standard of the world. Every drop of Gibson's is made from selected, matured rye and sparkling spring, Water; ripened in a fixed tem- perature, and held in the original wood. We especially commend the distillation, fF 1900—the finest old whiskey money can buy/ hipped from ourWarerooms to order of your seal or dee ‘t&Byolt,/in sealed demijohns, express Prenat Sansi0/per sallow ff oh Gus VX) Phiscetshis vAy ~ é y Wes hi “YES, SUH, DIS AM DE SIVE CENTURY EVAH KNOWN MACHINES, 'LECTRIC LIGHTS, AN’ ALL OUR WONNERFUL DISCOV'RIES. WHY, EF OUAIL ANCESTORS WOULD COME TO LIFE, DEY'D SAY YOU AN’ ME WAS WITCHES AN’ WANTER BURN Us!" CAREY, PRINTER, NEW YORK