Life, 1913-07-24 · page 38 of 40
Life — July 24, 1913 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. Life Publishing Company is selling photogravure prints (copper-plate reproductions) of artwork by contemporary American artists, priced from 50 cents to $2.00. The featured prints depict domestic and sentimental scenes: a woman at her toilette ("Cultivating the Waist Places"), newlyweds' breakfast, a bachelor's romantic reverie, people playing bridge, and rural/working-class subjects. The text emphasizes these represent "present-day American artists in the fields of humor and sentiment." This reflects early 20th-century middle-class taste: affordable art reproductions for home decoration, emphasizing genteel domestic life and nostalgic rural imagery. The advertisement targets consumers seeking inexpensive, mass-produced artwork for their homes—a significant market during this period before widespread photography in publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copr. Life Pub. Co. ‘CULTIVATING THE WAIST PLACES" By Geo. W. Barratt Photogravure, 16 x 13% in. 50 cents Copr. Life Pub. Co. Life’s Prints For Gifts or For the Home Clever and _ interesting pictures, reproduced in real copper plate photo- gravure. Copr. Life Pub. Co. . Life Pub. Co. AN ANTIQUE SOFA By W. L. Jacobs Peoy India Print, 22 x 18 in. Copr. Life Pub. Co. theit 2.00 office 7 and the Tt We The lies 1 willis PLAYING OkIDGE By Balfour Ker India Print, 22 x 18 in $2.00 Copr. Life REVERIES OF A BACHELOK Photogravure, Mounted, 14 x 20. Price, $1.00 “At times beside the cheery blaze, When care and I are leagues apart, A gentle phantom steals and lays A tender band upon my beart.”” THEIR FIRST BERAKFAST By Geo. W. Barratt Photogravure, 13/4 x 16 in. 30 cents These prints repre- sent the work of some of our best present-day American artists in the fields of humor and sentiment. Any $2.00 picture may be had in a $1.00 photogravure. Size 15 x 20 inches, Prints are shipped prepaid, to any address, upon receipt of price. int There get ji By public G TO BEAT WELL’? to lis C. Coles Phillips Photogravure, 16 x 13% in. Cope. Life Pub. Co 50 cents “Won't be nothin’ left o” them th s after the fust storm By C. Nuttall Photogravure, 16 x 13% in. 50 cents LIFE PUBLISHING COMPANY, 17 West 31 Street, New York comicbooks.com