Life, 1913-07-17 · page 6 of 44
Life — July 17, 1913 — page 6: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not political satire. The White Company of Cleveland marketed gasoline-powered trucks and taxicabs. The illustration shows an early motor truck (circa 1910s-1920s based on styling) operated by the American Express Company. The ad makes a business case: White Trucks offer reliable service across all conditions and seasons, handle various load sizes, and operate at lower cost than alternatives—whether measured per package or per ton. The phrase "where sentiment does not count, facts show" appeals to business owners to prioritize efficiency over brand loyalty. The ad positions White Trucks as the practical choice for prompt commercial delivery. There is no political cartoon or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ciaieeressseeecs BRR RK RXR KORE x] PORK RLY iM : OX OOK a PORK ee = AMERICAN EXP Prompt Business Requires \ White Trucks OSITIVE service at all hours, in all seasons, long hauls or short, heavy. loads or light deliveries—. it is a White Truck that iis best fulfilling these’ requirements, somewhere for some owner. Where sentiment does not count, facts show that White Trucks run farthest and cost least to operate, whether per package or perton. Your business promises will not suffer where White Trucks do your hauling and the efficiency of your service will be marked. comicbooks.com