Life, 1913-07-17 · page 44 of 44
Life — July 17, 1913 — page 44: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward product advertisement for Kellogg's Toasted Corn Flakes. The image shows three children gathered around a baby in a high chair, with the child holding a Kellogg's box. The headline "Say---This Ain't No Party!" is a colloquial joke: the children appear to be fighting over or eagerly reaching for the cereal, suggesting it's so desirable they're competing for it rather than sharing civilly. The advertising copy emphasizes the cereal's appeal to children, its freshness, and the importance of asking for "Kellogg's" specifically by name—warning against imitations. The signature line emphasizes brand identity as protection against deceptive competitors. The "party" reference is simply a lighthearted play on the chaotic scene of children's enthusiasm for the product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
July 17,1913 9 “Say---This Aint No Party!” ‘The appetites of children for Kellogg’s are due to the satis- fying Kellogg flavor. It’s a fine thing that the crisp, fresh, golden flakes are so good for them. Kellogg's for breakfast and Kellogg's for supper has become a healthful habit in millions of homes where attempts to imi- tate the Kellogg flavor do not deceive. Kellogg’s is always fresh, always ready, alwayssatisfying. A few minutes in the oven not only warms but crisps it. AY oblegg WE To prover “disappointment, don’t merely ask i toasted ¢orn flakes—say “Kellogg’s, please” and look for this signature on the package. comicbooks.com