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Life, 1913-07-17 · page 43 of 44

Life — July 17, 1913 — page 43: what you’re looking at

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Life — July 17, 1913 — page 43: Life, 1913-07-17

What you’re looking at

This page is primarily **advertising and filler content** rather than political satire. The main elements are: **"Keeping the Editor on the Jump"**: A humorous letter from Z.M. Butters, editor of the Whiting Journal, complaining that his typewriter operator abandoned her job for a health resort, leaving him to single-handedly manage the entire newspaper operation—janitor through editor. The joke targets the impractical chaos of small-town journalism when staff vanishes. **Advertisements**: Yale locks and Calox tooth powder dominate the page with standard product pitches. **"Geography for Beginners"**: A satirical piece mocking New England as a region of "infant industries and old maids," referencing Cotton Mather and John L. Sullivan (boxer), with jabs at the Industrial Workers of the World (I.W.W.) and Native Americans reduced to "cigar signs." The humor is period-typical regional mockery. The page reflects early 20th-century American magazine format: editorial complaints mixed with advertising and light satire without deeper political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Keeping the Editor on the Jump Z. M. Butters, alitor of the IWhiting Journal, writes: “If anything should ppear in the columns of the Journal this week that our readers are disposed to take exception to, yor will notice that no one is responsible for it, s my Unitype setter packed her suit- case and hied away to the health resort. uid while she is away Tam the whole th f works—janitor, editor, and play the devil as © to, to get along. Up keeper, cook, dish- washer (when I have to), gardener, yes, and [have a ground mole up there that [ ought to catch, We don't mind the work and care so much for the cosh, alth iti y necessary. to have some of it handy, We like to sce everybody look pleasant and we will try to be as pleasant as we ean winder the ystances. We have an invitation attend the editorial association at Hiawatha Saturday. The ducs are $1; aybe T wouldn't have the dolar when I ot back home, so I'll not go, but spend the dollar next weck to help stock the arder, for it will sure need it is week."—Kansas City Star. Tur mass of mankind will never have any ardent zeal for seeing things y them. On these in . reposes, and must repose, the general practice of the world. That is as much } that whocver sets hiowtt to YOu do not get security by adding locks. You get | as they are will find him si one of a very siatl cele: ot tt by getting a lock that affords security. | is only by this small circle resolutely its own work that adequate ideas will ever get current at all A Yale Cy/inder Lock needs no help in safeguarding your home. It is buili Matthew “Aruold. for locking purposes—small, durable, accurately adjusted, easily operated HULL) With its own key, but absolutely proof against picking, forcing or breaking. Replace all locks you cannot trust with Yale Cylinder Locks. Their long, clean record cf faithful service makes them worthy of your confidence. See that the name on the Locks and “Yale" appears like this ¢ YALE ) Hardware that you buy TOOTH POWDE =| The Yale & Towne Manufacturing Company In Principle and | Makers of YAL Products: Lovksy Padlocks, Bulldets" Hardware, Door heck and Chala Moise in Efficiency 9 East 40th Street, New York City | the only perfect dentifrice is CALOX, | the Oxygen Tooth Powder. Its prin- - _ | ciple is the evolution of oxygen. Its |} Geography for Beginners ; \ efficiency as a cleanser of the tecth V ENGLAND: New England is an arid mental region surrounding Boston and is due to the oxygen which it gene- } J) is peopled by infant industries and old imaids. ew England was discovered ; by Cotton Mather and John L. Sullivan, mill on one of its numerous banks. Since then other mills have sprung up and have been made famous by the 1. W. W. and other philanthropic societies. New England raises Southern Mill All Druggists 25c. 4 Owners, Religions and Slaves. At one time it was inhabited by wild Indizns, who hav- # fog the Coles Tooth aS ing been taught how to drink whiskey and shoot straight, and not having been restrained McKESSON & ROBBINS NEW YORK \ fates when used. Sample and booklet free ou request hy the moral character of the white men, rapidly grew less, until to-day they are used only for cigar signs and spiritualistic 1 also raised Villages, from which at one time there was quite. an | 3 i export business in great men, This industry, however, coming ompetition with WAH Pal Shoe Factories, Woolen Mills, and others, is not quite what it used to be. PETER J. CAREY, PRINTER, NEW YORK. comicbooks.com