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Life, 1913-07-10 · page 33 of 44

Life — July 10, 1913 — page 33: what you’re looking at

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Life — July 10, 1913 — page 33: Life, 1913-07-10

What you’re looking at

This page mixes humor with advertising. The left cartoon, "Vaccination at the Hub," is a mild joke: a young man at a dinner party sits beside an attractive woman who's nervous and won't engage with his humor. She reveals she was recently vaccinated and her arm hurts—but he can't see a mark on her visible arms, implying the vaccination was administered elsewhere on her body, creating the innuendo that drives the humor. The dominant content is a **Schlitz beer advertisement** addressing why German and English brewers use brown bottles. It explains that sunlight damages beer by affecting its albuminoids, making the liquid hazy. The ad emphasizes Schlitz's quality and massive production (over a million barrels yearly). Below is a satirical essay titled "Thinking," mocking intellectualism as obsolete and unnecessary for modern life, replaced by automobiles, movies, newspapers, and oratory. It's tongue-in-cheek social criticism typical of *Life* magazine's satirical voice.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HIS FIRST OFFER AS HE REMEMBERED IT Vaccination at the Hub It_was at a dinner party, The bright young man found himself privileged to sit next to the young woman with beau- tifol arms and neck. He thought him- self the most favored personage in the room. Suddenly his fair companion ex- hibited signs of nervousness. Two of his very best jokes, saved for a special occasion, passed by unnoticed. Her face wore a look of alarm. Apprehen- sively the young man gazed at her and, meeting the look, she said: “Tam in misery.” “In misery?” echoed the man. “Yes,” she replied. “I was vaccinated the other day and it has taken beau- tifully, I could almost scream, it hurts so.” The young man looked at the beauti- ful arms and, seeing no mark there, sai “Why, where were you vaccinated?” “In Boston,” she replicd, the smile chasing away the look of pain —Boston Journal. | Garages, Cottages, School Houses, Camps —Portable Buildings of every description Factory Made at Low Cost Art Catalog by mall on receipt of 4c stamps WYCKOFF LUMBER & MFG. CO., 425 WYCKOFF STREET Ew Underground Garbage Receiver | — ‘ase NO FLIES. NO LITTER. NO ODORS. Clean and sanitary, Sold. direct Circular free. Mir.._ 46 Farrar St., Lynn, Masa) ITHACA, N.Y. $ i . Gearanteed HL. STEPHENSON. ] do Brewers of and England rown Bottles? ly German use only Sunlight grows the hops, but spoils the brew. Light starts decay even in pure beer. Dark glass gives best protection against light. In England a::d Germany the brewers won't use light glass bottles. “Beer should not be exposed to the light, especially direct sunlight, as it will thereby be detrimentally affected, the light having an influence upon the albuminoids in the beer, causing the latter to become hazy.” Exact from "The Beet Botlen’ Handy Bock.” poblahed by the Wal-Heniv Inte of We have adopted every idea, every invention that could make fer the punty of Schlitz beer. Our beer was first brewed in a hut. Now our agencies dot te earth. Our output exceeds a million barrels a year. y WEF d That Made Milwaukee Famous. | Thinking sees was at one time an occupation indulged in by those who did not have to See that crown or cork is branded “Schlitz?” earn a living and therefore had nothing better to do, It went out with the advent of experts, psychologists and the higher woman Historians have long since proved that thinking is the most useless thing ever dis- covered. No lover has ever employed it, execpt to his permanent disadvantage. If people should indulge in it generally there would no longer be war. This alone is enough to con- demn it in the eyes of all Capitalists. At one time it was thought to be necessary in schools and colleges. perience demonstrated that it was entirely superfluous. Thinking has been supplanted by autos, moving picture shows, newspapers and oratory Also by literature. Our literature alone could casily supplant all the thinking that used to > But a little ex- be done. comicbooks.com