Life, 1913-06-26 · page 6 of 45
Life — June 26, 1913 — page 6: what you’re looking at
What you’re looking at
This page is primarily an **advertisement**, not satire or political commentary. It promotes the Garford automobile, manufactured in Elyria, Ohio, priced at $2,750. The illustration depicts a well-dressed couple in an early motorcar being observed by pedestrians—a common advertising trope showing the vehicle as an object of admiration and modern achievement. The text emphasizes the Garford's practicality: it claims to be "the most widely discussed and most highly projected Six in America" while costing roughly half the price of comparable luxury vehicles. The ad highlights contemporary features: electric starter, electric lights, three-speed transmission, and left-hand drive—innovations notable for the pre-WWI automotive market. This represents typical early-1900s automotive advertising targeting middle-to-upper-class buyers seeking modern conveniences and status symbols.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Completely Equipped S far as we can trace, the new Garford is the most widely discussed and most highly appreciated Six in America. This is due, not alone to its many novel innovations and practical improvements, but to its price—which is just about one-half that usually asked for a car of this character, ele- gance, comfort, speed, design and mechanical simplicity and efficiency. The brief specifications below give the facts and value in detail. Look up the Garford dealer in your town. See this new Six without further delay. Catalogue on request. Electric Starter, which Big, single electric paras One piece, all steel body, 60 horsepower, long-stroke Demountable Rims. Full Floating Rear Axle. never fails to start bolic headlight. sunk Steel Pullman car con- motor —3), In. by 6 In. instantly—winter or sum- flush with the radiator. firetlon no olnts, no Center Control. Bosch Magneto. mer. Left Mand Drive. Equipment everything Warner Auto-Meter driven ‘Wheelbase, 128 inches. complete trom smission. Tires, 36x44 Three Speed Transmission. top. "Please address Dept. 3. The Garford Company, Elyria, Ohio comicbooks.com All lights are electric. Electric Morn.