Life, 1913-06-26 · page 5 of 45
Life — June 26, 1913 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satirical content. The dominant feature is a large Timken Bearings & Axles advertisement addressing business accounting departments, arguing that motor-truck maintenance costs justify investment in quality bearings. The left column contains brief humor anecdotes under "Wit and Humor—One Man's Idea," including jokes about artists, poets, and a Yorkshire family's fowl-related mishap. These appear to be generic witticisms rather than political satire. A secondary advertisement for Old Overholt Rye whiskey appears on the lower left, and a "Yachts" article provides general information about yacht operations. The page reflects 1920s commercial advertising strategies and period humor conventions rather than containing meaningful political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wit and Humor—One Man's Idea There is the difference that humour is more often merely playful, while wit is frequently weighted with intent either to wound or convey a reproach, or snub, cism. Two dinner-table ancedotes from an old collection will illustrate the difference. At a dinner of artists and literary men it is said that a poet proposed the toast of “The painters and glazicrs of Great Britain!” coupling with it the name of a famous artist. The toast having been duly honoured, the artist returned thanks, and neatly retaliated on the poct by coupling his name with a further toast “The British paper staincrs!” This was the give-and- take of humour. The second story is of an affected young man who was dining with a York- shire family and when the hostess *, * stipe: fauly. Sed wes the: "bostcss The Accounting Department Must Justify Motor-Haulage ," meaning the fowl, corrected her HE record will go down, black on white, in your books—day by day, [Presume you mean the fowl, week by week, year by year. sseetli Yortaticeretian’ take ena Will the balance be on the right side? the fowl and let the fool remain.” This That depends on three things: No. 1—Does your business fit the may have been blunt, but it was wit. truck? No. 2—Does the type of truck fit your business? No. 3—Will Tt was humour again when Lord the truck stand up to the job after you get it? Don't neglect No. 3. Chesterfield said of two people danc- The first two have been studied and investigated, from every angle, i minuet “they looked as if “7 7 . ang; 8. suone ey ed x put downin exact figures, settled definitely. What's the answer to No.3? were hired to do it—and were soubt- ful of being pid.” It was wit when Look to the parts When the giant truck rumbles past you, Allthe conditions have bern forearm by Timken Englocers—and the same nobleman, on being told that carry the load over the cobblestones, don’t fook merely bao make sure of emergencies. * that a noted gamester had married a the load comes—on the axles and their bearings. i ca . Take a fveton truck, f le, 1t weighs about 8000 Building truck axles Timken Engincers have built on the notorious termagant, remarked that pods, ib 1088, 10000 mores" Ninetses supporied by thedout sete and’ ‘Mearings ‘that experience of all motersttuce. des cards and brimstone made the best Spindles! stand upto the work signers and. builders, domestic and matches.—A Book of Famous Wits, by Only long years of experience and the devotion of an entire great foreign. 2 McBride, Nast & Selign'of ‘howe epindica, the cclection and heat treatment ot the _ They have minutely tabolated records of their own experienc Welter Jerrold. (McBride, Nas steel cat treatment going Back before the first practical conception of motor-haulage. Company.) It is because Timken-Detroit Axtes are made by such an organ- Timken Engincers have at their service two great organizations Heation that they are standing up under so many thousands of whose only occupations and (deals are to build the best possible a} tater tracks today, both electric and gasoline driven. Axles and Bearings for pleasure and commercial cars. ‘They ean help you answer that third question with a “Vea” 750 The. on a The nine tons rest also on the $inch rollers | You wil find the whale story of axle and bearing Importance §einch roller in the cight Timken Bearings on the four axle for pleasure ell trickr—ia the Primers spindles. Nosie-1 "Oa the Care and ‘Character of Bear the Anatomy of (Automobile Axles.” Seat, Apd not on all of the rollers at ‘that, because only one-fifth of OLD OVERHOLT nT refer tie ane Teg be SE voices aie actualy Mer Addr ba Under the load at any one time. RYE Think of it, nine tons on 24 rollers, 7S01ba. on eacht Bat Timken Tapered Rotler Bearings carry “ 29 Rroeeat ey penne and Jolt of toe rough rood the cous Sees The Timken Roller Bearing Co. ‘Same for 100 Years farmed the pound a ihe Fough roads, the extra stresses due an Roller woah Y BEARINGS & AXLES _ Yachts YACHT is a vessel made of steel, loaded with coal, soubrettes and champagne, A and owned by a man who is trying to get away from his wife. Sometimes, however, yachts are made out of wood with canvas sails; and sometimes they tion ing t are inhabited by respectable people, ; hould tr agran Yachts are propelled by steam, gasoline, or wind; also money. They serve a useful bee purpose inasmuch as they get temporarily out of the country certain millionaires who, BOTTLED when on land, spend their time in spoiling the roads and taking up. valuable room. Once a year all the yachts get together and have a family party, otherwise known as the Annual Cruise. While this is going on, the stock market suspends operations, the trains for Reno are put on short rations and all the Newport tradesmen give their bill collectors a week off from their arduous labors. comicbooks.com