Life, 1913-06-19 · page 37 of 52
Life — June 19, 1913 — page 37: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** Two brief cartoon jokes about messenger service and wartime experiences. The first shows a woman in a tight skirt requesting shopping assistance—the joke being that tight skirts (fashionable at the time) are inconvenient for messengers. The second is a humorous anecdote where a schoolteacher asks about a girl's father's war service; the child lists three battles from the Boer War but ends with "he wasn't wounded"—the joke implying the father was present but avoided action. **Right side:** A substantial advertisement for Gargoyle Mobiloil (an automobile lubricant by Vacuum Oil Company). It uses a question-and-answer format to educate readers about proper motor oil selection, includes a detailed lubrication chart, and promotes their product line across different vehicle types. This reflects early-20th-century advertising's educational approach to establishing consumer trust in a technical product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: 1233 Correct automobile lubrication is a serious problem. But its funda- The Tight Skirt isa Boon to the | mentals are simple. We will cover them in a plain question-and-answer Messenger Service ~ fom What moves your car? Power. What determines your power? Answer: Your motor, your fuel and your lubricant. If any one of these factors falls short in full efficiency, you receive less than full power. The greater part of the power fost is taken up by friction—wear on the moving parts. Question: What will give you the most efficient lubrication? > - Answer: An oil of the highest lubricating quality whose | [Correct Lubrication “ ” ty 4 i A ¢ Segre seem eT body,” or thickness, is best suited to the feed requirements of (pee) [ (Hees your motor. = Question: Suppose you use oil of lower lubricating quality or of less correct “ body.” What are the penalties? Answer: Many. Among them are: (1) Escape of the explosion past the piston rings and loss of compression. (2) Unlubricated cylinder walls at the upper end of the piston stroke. (3) Imperfect lubrication of many of the bearings. (4) Excess carbon deposit. (Due to the oil working too freely past the piston rings and burning in the combustion chamber.) (5) Excessive oil and fuel consumption. (6) Worn wrist pins. (7) Rapid and unnecessary deterioration of your motor. (8) Loose bearings. (9) Noisy operation. ,eestion: How can you determine the correct oil for your car? Answer: By consulting the lubricating chart—printed in part on the right. Question: What assures the reliability of this chart? Answer: The chart is the result of the most far-reaching and most thorough study of automobile lubrication that has ever been undertaken. It was prepared by a company whose authority on scientific lubrication is recognized throughout the world--the Vacuum Oil Company. It was prepared after a careful analysis of the motor of each make and each model of American and foreign car. The superior efficiency of the oils specified has been thor- oughly proven by practical tests. If you use oil of lower lubricating quality or of less-correct “body” than that specified for your car, your motor faces un- necessary friction, loss of power, and ultimate serious damage. In buying Gargoyle Mobiloils from dealers it is safest to purchase a full barrel, half-barrel, or a sealed five-gallon or one-gallon can. Look for the name and the red Gargoyle on the container. A booklet, containing our complete lubricating chart, to- gether with points on lubrication, will be mailed on request. “VERY WELL, MISS.” Feit ist ioe IE The Horrors of War ar ° Of brave deeds upon the battle-field amid the thunder of cannon and the * cries of the wounded, of heroes of the Victoria cross and great generals who A grade for each type of motor tose from the ranks, the teacher told her class. “Please, miss,” cried one little girl, excitedly, “my father was, in the Boer 7 War!” < “And did he fight in any of the bat- Gargoyle Mobiloll ‘*Arctic’* tes?” inquired the teacher. . _ : i) i id. They are put up int and § gallon sealed cans,’ in half- pole est” answered the fittle maid. | barrels and barrels. All are branded with the Gargoyle, which is oar le was at Graspan, an . ‘manafactare. They can be secured from all reliable garages, and Paardeberg, and——” tomobile supply stores, and others who supply lubricants. “And was he wounded in anysof | *™0 ee a them ?"* ed th her. The littl flr ota ~S Md ILVACUUM OIL CO., Rochester, “No, miss, ‘e wasn't wounded,” she BRANCHES: replied; then she brightened up. “ But, DETROIT BOSTON NEW YORK CHICAGO PHILADELPHIA INDIANAPOLIS Please, miss, 'e ‘ad a awful ‘eadache!” Ford Bldg. 49 Federal St. 29 Broadway Fisher Bldg. 4th & Chestnut Sts. Indiana Pythian Bldg, ty THE Tite add aim t In ft The various grades, refined and filtered to remove free carbon, are: behoto brthtt { { Gargoyle Mobiloll ‘'A'* ‘te Mobitoil ** i i i if i Fet>tw F >t Fo tive Youth's Companion. Distributing warehouses in the principal cities of the world comicbooks.com