Life — June 12, 1913 — page 6: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Locomobile automobile advertisement**, not political satire. The page promotes the Locomobile car with the tagline "The firmest car over the road / The most luxurious riding." The image shows a leisure scene: a man batting a baseball while a Locomobile automobile full of passengers waits nearby, with other men standing around. The advertisement highlights features like "Electric Motor Starter" and "Electric Lighting"—modern conveniences for the era. The implicit message is that the Locomobile is so reliable and comfortable that owners can leisurely pursue recreational activities (baseball) without worry. This reflects early 1900s marketing aimed at wealthy consumers, positioning the automobile as enabling a lifestyle of ease and pleasure rather than mere transportation.