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Life, 1913-06-12 · page 5 of 44

Life — June 12, 1913 — page 5: what you’re looking at

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Life — June 12, 1913 — page 5: Life, 1913-06-12

What you’re looking at

This page is primarily **advertising content** rather than satirical cartoons. It contains three distinct advertisements: 1. **Dixon's Graphite Greases** (left): Features Teddy Roosevelt (labeled "Teddy Testiloff"), using his celebrity endorsement to promote motor lubricant. The reference to Roosevelt's racing interests makes him a fitting spokesperson. 2. **Fisk Heavy Car Type Tires** (center/right): A substantial advertisement emphasizing tire durability for heavy vehicles, with brand identification marks and distributor information. 3. **Jasco Tank** and **Hair** articles (bottom): The Jasco Tank promotes seamless steel gasoline containers; the "Hair" section discusses hair care practices. The page reflects early 20th-century advertising conventions where celebrity endorsements and practical automotive products dominated lifestyle magazines' revenue.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

a a of Graphite The pure productas | \ mined,andcombined WF in Dixon's Greases, is wonderfully soft, smooth and oily, Teddy Tetzlaff DIXON’S Graphite Greases have won the unsolicited praise of the “Speed Kings of Motordom.”” ‘Teddy ‘Tetzlaff, holder of the world’s record for road racing, says: “TL would rather pay $$ per pound for Dixon's Auto mobile Labricants than we any otber asa gi ‘Try DIXON'S GRAPHITE GREASE No. 677 in your transmission and differential, Will make them rua eetly. Send name and model of car for free booklet, “Lubricating D) N the Motor, "* No. 244-G Nan JOSEPH DIXON CRUCIBLE COMPANY Established in 1827 Jersey City BATE REN) 7 NE Lowering S long as we are ig off the tariff on some of the necessities of life, why not go further and take off the tariff on our social duties? Let us reduce the cost of paying calls, of playing bridge with our wives’ friends, of having people that we don’t like in to dinner, and of By reducing the duties on these necessities as a be- ginning, could it not be said then truth- fully that we are ushering in a ne —one filled with hope and promise for the future? going to summer resorts. Safety Assured Motor Boat or Motor Car The “Jasco Tank” The Seamless, Leakless, Drawn'Steel Gasoline Receptacle Don't take chances with your gasoline supply. Hideous accidents are occurring every day owing tothe use of old fashioned. leaky, seamed or riveted tanks. Insure your safety with the "JASCO." Made in all standard sizes and styles, at your dealer's or direct. JANNEY, STEINMETZ & CO. Main Office: New York Office. Philadelphia Hudson Terminal Bldg. PERCE ET mana Leip! HEAVY CAR TYPE FISK TIRES HEAVY CAR TYPE FISK TIRES, Built for Greatest Service on Heavy Cars, Practically Eliminate Tire Troubles on Lighter Vehicles HEAVY CAR TYPE FISK TIRES have in their exclusive construction strength and resist- ance for Greatest Service on heavy cars. This means for the light car a surplus approaching the practical elimination of tire troubles. In perfecting Fisk Tires to the point of Greatest Service the requirements of the heavy car were taken as standard and the aim of the entire Fisk design was towards meeting the severe strains of carrying great weights. The user of the light car is a great gainer thereby. In the exclusive HEAVY CAR TYPE Construction there are four plies of fabric used in the 3-inch sizes—more fabric than found in the same sizes of other makes. The greatest tire value obtainable today is in the HEAVY CAR TYPE FISK EQUIPMENT for light cars. Look for “FISK HEAVY CAR TYPE” On Every Tire You Buy Every Automobile Tire made by the Fisk Rub- ber Company has molded in relief on its side walls the Fisk Trade Mark, the words “Fisk Heavy Car Type” and its serial number of manufacture. INSIST that you get these very important identification marks on every tire you buy. They are an assurance of Greatest Service coincident with Fisk Heavy Car Type con- struction, an assurance that the tire has passed the rigid Fiskinspection and was perfect when delivered to the user. Write Dept. S for Latest Fisk Booklet The Fisk Rubber Company Factory and Home Office Chicopee Falls, Mass. DISTRIBUTORS THE FISK RUBBER COMPANY OF N. Y. oor BRANCHES IN 41 CITIES Lar eens OD AIR is of two kinds: Imported and Domestic. Most ladies of to-day have both. H Hair is usually acquired at some period during life. It is taken on gradually and with gentlemen usually persists until the age when they have to stay away from home nights to get much needed recreation Hair may be fixed, fleeting or detachable. In the case of men, it is sometimes de- tached by the barber, either with scissors or hair renewers, or by a close member of one’s family who removes it with loving fingers. timid and changes color on the slightest provocation. According to the celestial system of accounting every hair is properly numbered Therefore, if you have missed any hairs, hand in your name and address at the Cel Hair Department, where cach hair has been audited and entered in the card inde In the case of women, hair is very comicbooks.com