Life, 1913-06-12 · page 41 of 44
Life — June 12, 1913 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal editorial content. The main advertisements promote: 1. **Franklin Automobile** - The dominant ad argues that buying a lighter Franklin car solves tire wear problems. It presents tire degradation not as a manufacturing issue but as a vehicle-weight problem, claiming Franklins (700-1200 lbs lighter) achieve double the tire mileage. The ad cites 1912 owner data showing 10,746-mile average tire service. 2. **Supporting ads** include tow rope insurance, portable buildings, and drinking cups. 3. **Filler content**: A poem titled "Evolution" by Laurence Brooks Robbins depicts romanticized courtship progressing to marriage complications (legal fees, alimony). The Franklin ad represents **early automotive marketing** that frames product superiority through performance data and comparative specifications—a sales strategy still used today. The poetry reflects period sentimentality about romance versus its practical consequences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
mE RAEE VIL Tow Home Insurance for $3.75 When you necd a tow, or the other man does, just reach under the cushion for BASLINE AUTOWLINE Made of famous Yellow Strand Wire Rope 5) It's 25 feet of flexible steel wire towline. Weighs only § pounds but can pull a 4000 Ib. car up a 20% grade. You're not equipped unless you have heat, compact Autowline always ready for the emergency that is bound to come. At your dealer's, $3. FREE. The Autosline Circular explains the whute sub- Jectin photogeaphs. Sead tor ove today. The Little Steet Rope with the Big Pull Broderick & Bascom Rope Co. 809 N. 2nd St., St. Louis, Mo. New York Orpice: 76 C Warren St Manufacturers of famous Yellow Strand Wie Rope WZ We view the world with our own eyes, cach of us; and we make from within us the world we see. A weary heart gets no gladness out of sunshine; a selfish man is sceptical about friendship, as a man with no ear doesn’t care for music. —William Makepeace Thackeray. —From “The Great English Essayist,” by W.J. and C, W. Dawson. Harper & Brothers. Try One of Our Dry Varieties Martini—Regular Diy (medium) Brut ny) Mankenee— Bee At all dealers G.F,Heublei EB. IS Met _ The same tire will go twice as far on a Franklin Don't blame the tire maker. light, easy riding car. Get motor-wise and buy a It is the solution, and the only solution, of the tire “problem. Such a car is comfortable, easy to drive, safe and cuts down tire and gasoline cost. Weights and tire sizes of the fact-backed Franklin Six “38” touring or phaeton 3328 pounds, tires 416" and 5” Six “38” 7-passenger touring 3480 5” Little Six “30” touring 2993“ “4” Four “25” touring 2520“ “a These weights include full equipment, gasoline and oil, ready for the road. Compare these weights and tire sizes with other cars. Franklins, 700 to 1200 pounds lighter, are equipped with larger tires. You may think your car is light; weigh it. 10,746 miles average tire service Franklin owners in 1912 reported an average of 10,746 miles per set of tires. Write for our “tire folder” which gives these reports in detail. Ninety-cight per cent. of Franklin owners do not carry extra tires, so sure are they of reliable tire service. Our catalogue, a book full of real automobile facts, is sent free to any address. . Franklin Automobile Company, - - 24 Franklin Square, Syracuse, N. AY 1193 Evolution LITTLE maid, A little glade, A balmy night in June, A little meeting, A little greeting, Beneath the silvery moon. A little walk, A little talk, A little time to woo; A little Spring, A little ring, Factory Made at Low Cost. Art Catalog by mail on receipt of 4c stamps WYCKOFF LUMBER & MFG. CO., Garages Cottages, School Houses, Camps '—Portable Buildings of every description| ITHACA, N. Y. A little babe or two, A little bauble, A little squabble, A matrimonial snare; A little fee, A little decree, An alimonial pair. Laurence Brooks Robbins. DRINK FROM YOUR OWN CuP. Ygu take no chances with dlecaso germs 1f you use the ing: Hatiroads. Hotels. Pubtte "Butdiogs throughout the country next outing, comicbooks.com