Life, 1913-06-12 · page 40 of 44
Life — June 12, 1913 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political cartoons. It contains four distinct ads targeting early 1900s consumers: 1. **Naiad Dress Shields**: Underarm absorbent pads for women's dresses, marketed as essential to cleanliness and "good judgment"—reflecting period anxieties about female bodily functions and social propriety. 2. **Arrow Shirts**: Standard menswear advertising emphasizing comfort and refined appearance. 3. **Indian Motorcycle with Sidecar**: Promotes leisure touring, showing a couple enjoying countryside drives—reflecting newfound automotive freedom and recreational dating culture. 4. **Publisher's Notice**: Life Publishing announces a sold-out March 27th issue and offers reprints. The ads reveal **social attitudes**: women's preoccupation with hygiene and discretion, gender-segregated marketing, and the motorcycle as a novel tool for courtship and adventure. There is no political satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1192 . oy) Ba ld ei Bs SHIRTS Y v [I FP. RRRD=& = FFORD the utmost wear and comfort. The style and colorings add a note of refined distinction to your attire. You will remember the Arrow as the shirt that gave such good, all-round satisfaction. $1.40 and up. Send for booklets. CLUETT, PEABODY & CO., Inc. TROY, N.Y. MAKERS OF ARROW COLLARS aH The well-dressed woman blesses and benefits herself—and the world—for she adds to its joys. Naiad Dress Shields add the final assurance of cleanliness and sweetness. They are a necessity to the woman of delicacy, refine- ment and good judgment. NAIAD DRESS SHIELDS are hygienic and scientific. They are absolutely free from rubber with its unpleasant odor. They can be quickly sterilized by immersing in boiling water for a few seconds only. The only shield as good the day it is bought as the day it is made. Made in all styles and sizes to fit every requirement of Woman's Dress At stores or sample pair on receipt of asc. Exery pair guaranteed. The C. E. CONOVER CO., Mfrs., 101 Franklin St., New York ( / Doesn’t this picture give tm you a suggestion for Special vacation days? Many persons were unable to secure The beauty spots of summer land are made doubly enjoyable ; eer ; when you take a congenial companion along. from newsdcalers copies of the issue of LIFE for March 27th (The Awful ” Fndian M to cle Number). The great demand for the 0 cy number exhausted their supplies. WITH SIDE CAR . * It will be sent prepaid to any address opens up an entirely new field for pleasure touring. A roomy, comfort- ‘ : eee ere ceamaensrie srie scarica) new’ beretteehier /e(eny of the 1913 on receipt of the price—ten cents—by The Indian Side Car is of the torpedo body type. luxuriously upholstered and handsomely finished. A high seat back ensures the passenger's comfort. The 7: ~ ™ Mele in eee even fora pron — LIFE PUBLISHING COMPANY Ana rota wehil or two peop, the Indian Motyce with, Side Ca represents an extra: edinarily low outlay for rosea € 2 For tives. oll a VE: STREET, NEW YORK CITY ‘Te lye bong (rams lo attoched wah trong conacttng braces to Ure riged parts of the sator- 17 WEST'S STREET, .NEW:VORK CITY cyclefeame. » Thus the ings ofthe enatorcyele, sa conjunction with the leal springs o! the side car, absorb all roa: and vibrations. Ask any one of the 2000 Indian dealers for a free demonstration. 7H. P. Twin, with Side Car complete, $335. Side Car alone for 1913 model, Sas } F-O.B. Factory Write for Catalog "'S. C."" THE HENDEE MFG. CO., 921 State St., Springfield, Mass. (Largest Motorcycle Manufacturers in the World) Branch and Service Stations: Chicago, Denver, San Francisco, Atlanta, Toronto, London ete te A & Seti as comicbooks.com