Life — June 12, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not political satire. The main content includes: 1. **"Mum" deodorant ad** (left): Promotes a perspiration odor neutralizer for hot weather, priced at 25 cents. 2. **"Don't Risk It!" poem** (left): A humorous cautionary verse about the superstitions surrounding walking under ladders, sitting thirteen at table, and other folk omens—likely satirizing people's irrational beliefs. 3. **Waltham Automobile Timepieces ad** (right): Showcases a car dashboard clock, emphasizing precision engineering for automobiles. 4. **Old Overholt Rye whiskey ad** (bottom left): Markets the liquor as approved by connoisseurs for 100 years. The page reflects early 20th-century consumer culture, product marketing, and contains a mild satirical poem about superstition rather than political commentary.