Life — June 12, 1913 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a product advertisement rather than political satire. It announces a redesigned Gordon's Gin bottle to the public, appearing in *Life* magazine. The ad highlights a marketing strategy: the bottle's front face remains recognizable to consumers (maintaining brand familiarity), but the back has been redesigned. A tag attached to each bottle explains the changes to purchasers. The small text box at bottom appears to contain legal or explanatory copy regarding the bottle's new design characteristics. This represents straightforward commercial advertising—Gordon's Dry Gin promoting a packaging update to existing customers. The "Notice to the Public" framing adds formality and legitimacy to what is essentially a consumer product notification about bottle redesign.