Life — June 5, 1913 — page 8: what you’re looking at

What you’re looking at

# Analysis This page contains **advertisements and poetry rather than political cartoons**. The main advertisement features **Pabst Blue Ribbon beer**, showing a woman in a large, fashionable hat holding a glass with the slogan "Only When It's Pabst." This represents early 20th-century beer marketing emphasizing quality and lifestyle. A secondary ad promotes **Paris Garters** (men's sock supporters), claiming superiority through "no metal" construction—addressing practical concerns for the era. The text includes a brief essay on "Virtue" discussing its commercial and personal value, followed by a poem titled "Afraid" about romantic hesitation at a cabaret, and another piece called "Transient" on urban transience and mortality. This reflects Life magazine's mix of satirical commentary, advertising, and literary content typical of the period.