Life, 1913-06-05 · page 7 of 52
Life — June 5, 1913 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor** rather than political satire. The left side contains **"Nomadic Limericks"**—humorous five-line poems about travelers and wanderers (a Yankee, a globe-trotter, an athlete, a New Yorker), presented as gentle social commentary on American types. The main illustration advertises **B.V.D. brand underwear**, showing a well-dressed man in summer clothing. The advertisement's humor lies in the play on "cool" (both temperature and demeanor)—suggesting B.V.D. underwear makes one appear sophisticated and composed despite summer heat. The bottom section, "Who the Victims Are," discusses railroad strike impacts on investors and ordinary people holding railroad securities and life insurance policies. Overall, this is a **typical early 20th-century magazine page** mixing light verse, product advertising, and economic commentary rather than sharp political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nomadic Limericks HERE was an old, cranky globe- trotter Who, in truth, was all kinds of a rot- ter; When in Iceland he'd scold Cause the weather was cold, And in Italy wish it were hotter. A Yankee, while on a Cook’s tour, Went to Carlsbad to tackle the cure; He spent all his boodle In salts d Ja Sprudel, And came home exceedingly poor. There was a globe-trotter Hebraic Who hailed from the town of Passaic; He traveled third-class From Madrid to Madras, Thus adhering to customs Mosaic. A brawny young athlete named Sacke The Cool One Wears B.V.D. Do You? se Successfully climbed Cotopaxi; T’s no puzzle to find the B. V. D. Man. _He’s in the foreground of the As he entered the crater picture and in the forefront of comfort. You can “spot” him at a glance— ahh wot sete ee nee anil cool and contented despite summer heat and fag. Stop fanning and . mopping —wear Loose Fitting, Light Woven B. V. D. Coat Cut Undershirts and Knee Length Drawers, or Union Suits and be coo/. There was a New Yorker named Jinks, To get genuine B. VoD. get a good look at the abe. On every B. V. D. Undergarment is sewed e exclaimed to the This Red Woven Label “If you'll tell me your history, ; WADE FORT Without further mystery, I'll buy you a couple of drinks!” Addison FP. Andrews. , % BEST RETAIL TRADE (Trade Mart Rog U. S, Pat, OF, and Foreign Countries.) Insist that your dealer sells you only underwear with the B. V. D. To Koow Real Shirt Stad Comfort Send for This | label. f , B.V.D. Coat Cut Undershirts and TRIAL MAILED ©) Knee Length Drawert, 50t., 75, MODEL FREE . 4) $1.00 and $1.50 the Garment, No pushing, pulling. straining: the Larter i B.V. D. Union Suits ( Pat. U.S.A. adjusts and locks itself automatically. ; 7 4-30-07.) $1.00, $1.50, $2.00, $3.00 and $5.09 the Suit. LA RT ER , / The B.V.D. Company, New York. SHIRT STUDS ' London Selling dgency: & LARTER VEST BUT TONS Cc 66 ALpermansury, E. This trade mark Eon the back of a ster Stud or Button is your guaranty that @ aay accident happens to the back, a new one is given in exchange. If sot at your jeweler’s, write us. Write also icti y ite slofor Handsome Booklet Who the Victims Are 32 Maiden Lane, New York RESIDENT SAMUEL REA, in a long public plea for the right of his railroad to facturing Jewelers P a five per cent. raise in rates, reminds us that the securities of his railroad system are not owned by a few millionaires, but that they are held by several hundred thousand people. “Strike at the investors in railroad securities,” says Mr. Rea, “and you hurt de- positors of savings banks, policy holders in life insurance companies, women investors and many others least able to cope with the situation.” Exactly. That statement is not in the least incredible. On the other hand, however, there are a few millions of us who are not holders'of railroad securities. Strike at us and you hurt depositors of savings banks, policy.Jholders of life insurance companies, women investors and many others least able to cope with the situation. comicbooks.com