Life, 1913-06-05 · page 38 of 52
Life — June 5, 1913 — page 38: what you’re looking at
What you’re looking at
This page contains primarily **advertisements** rather than political cartoons or satire. The dominant content is a **Wolf's Head Motor Oil advertisement** that lists major automobile manufacturers (Overland, Oldsmobile, Maxwell, etc.) endorsing the product. The pitch argues that using quality oil costs only $3-4 yearly more but protects engines properly—manufacturers know best, so use what they use. Below sits an advertisement for **Chartreuse liqueur**, claiming it has "stood the test of ages" and remains "the finest cordial extant." The page also includes a serialized fiction piece titled "One Wedding—to Order" about etiquette surrounding wedding gifts, and an advertisement for **Vogue's Summer Fashions** issue. There is **no political satire or cartoon commentary** visible. This appears to be a standard magazine page from the early automotive era, emphasizing product endorsements by prestigious manufacturers—a common advertising strategy of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—and it costs ae $3 to $4 a year more to treat your motor the way the manufacturers say is best. Use the oil the motor manufacturers use. They have to know. their business. Here are some of the famous manufacturers who al Wolf’s Head Oil: Overland Gtdemobi Jsmobile and Chas. L. Seabury F Van Blerck Motor Co. Electric Launch Co. (Elco) Reliance Motor Boat Co. Scripps Motor Co. Batiders of motor in the cele- soxta, brated “Detroit.” Silent Knight Daimler Blount & Lovell Mercedes Crane Brothers Clement-Bayard ‘Makers of Dizie IV Engine tata Midland Motor Co. Warren Loew Victor Federal Motor Truck Co. Weckler-Fauber Marlon Fifield Brothers INSIST ON WOLF’S HEAD OIL IN THE ORIGINAL SEALED CANS Write Us for Booklet Giving Advice of Motor Manufacturers, WOLVERINE LUBRICANTS CO., 76 BROAD STREET, NEW YORK Branches: Chicago, Philadelphia, Washington, Boston, Utica, Buffalo, Pittsburgh TERRITORIAL AGENCIES : W. P. FULLER & CO. San Francisco BUI fe Coast, ‘Australia, and | “New Zealand Detroit, Mich. Limited, Montrea! dy use or advise the use of Sapen Truck ngine & Power Co. Columbia Stoddard-Dayton Maxwell Palge-Detrolt Memphis, Tenn. Milwaukee, Wis. Kansas City, Mo. ARTHUR 8TORZ AUTO LY CO. Omaha, EVANS OIL WORKS Cietnnatl, 0: nese Upon Wolf’s Head we Just As the Motor Manufacturers Do SUMMER FASHIONS number of VOGUE A splendidly illustrated review of the midsummer mode— diaphanous gowns, wraps, tub frocks and waists, smart hats and accessories. . NOW ON SALE A number that makes it easy to buy the whole summer outfit, even at the last minute. plete our happy little home. And no one else thought of it. With a heart full of gratitude for your sweet remembrance, Sincerely yours, te Dimpieton.” “Hypocrite!” I exclaimed. At this instant the door-bell rang and a messenger boy lolled in. Any one would have thought, to see his perfectly perfunctory manner, that he did not bear the most important mes- sage in the world Mollie tore open the envelope. “The wedding’s all off!" she shout- ed, “Oh! Isn't this dreadful! Bes- One Wedding—to Order (Continued from page 1120) don’t mean to say that it is our duty to acknowledge the presents!” “Any one would know you were a green hand. It certainly is. Look here.” She held up a stack of envelopes. “T've written them all out for Bess all ready—only one or two in fifty know her hand writing. You see, I know who will send presents, and at the last moment I fill in the article. You know nowadays it is correct form to ackaowledge your wedding presents immediately. Listen——” She read from one of the envelopes: “My Dear Mrs. Gander: It was just too dear of you to send that charming Of all the lovely things in the world, it was just what we most needed to com- HAS STOOD THE TEST OF AGES AND IS STILL THE FINEST CORDIAL EXTANT At first-class Wine Merchants, Grocers, Hotels, Cafes. Bitier & Co. 4s Breadway, w York, Sole Agents for United States. NNNNNSNSNNNANSAASNNNNSANNNSANSNN NNN, AS NAANAANNNANAKALANNNNNANAKNAHN NNN NN HNN: SLNANANNAKSANNANN ANNA NN MEW NANA NN HNN NNN NHKAH NNN NOK HHH NN HIND comicbooks.com NNSNNSSNSNSY, LANKAN NANANNANAAN NAAN SASANAANNAS: