Life, 1913-05-29 · page 44 of 44
Life — May 29, 1913 — page 44: what you’re looking at
What you’re looking at
This is a **Kellogg's cereal advertisement**, not political satire. The page shows two figures—a child holding a Kellogg's Toasted Corn Flakes box (lower left) and a woman eating cereal at a table (upper right)—illustrating the product's appeal. The ad's argument is that Kellogg's corn flakes taste good *on their own*, without needing sugar or cream to be palatable. It challenges consumers to distinguish whether they're enjoying the flakes themselves or merely the added cream—implying competitors' cereals are flavorless and need sweetening. This positions Kellogg's as superior through inherent flavor rather than additives. The signature at bottom authenticates the product's quality claim.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ERE Good- Any Way You Take It HE real, right way to eat corn flakes is with cream or milk. But Kellogg’s doesn’t have to be sugared and creamed to be good. The Kellogg flavor takes care of that. Next time you are eating corn flakes, de- cide this: Is it the flakes or the cream that you are enjoying? If it’s the flakes, you are eating Kellogg’s. If it’s the cream alone, you have been stuck with a flavorless imitation. Look for this Signature tylleg comicbooks.com