Life, 1913-05-29 · page 43 of 44
Life — May 29, 1913 — page 43: what you’re looking at
What you’re looking at
This is a **tobacco advertisement**, not political satire. It promotes Prince Albert pipe tobacco to male smokers, using a large photograph of a hand holding a pipe as the central visual. The ad's pitch emphasizes affordability (5 cents), quality ("weather-proof," "bright and spanking clean"), and the superior smoking experience compared to competing brands ("hot-stuff" alternatives). The copy uses casual, masculine language ("jimmy pipe") and claims the product is revolutionary due to a "patented process." The small illustrated portrait labeled "Hunch" appears to be either a brand mascot or a satisfied customer endorsement, adding a personal testimonial element to the pitch. **For modern readers:** This represents early 20th-century advertising's direct appeal to male consumers and the normalization of tobacco promotion in mainstream magazines—practices now heavily restricted or banned.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Hunch” hands you this: You pass up the “hot-stuff" br:nds, forget that parched throat and dark brown taste and thump- ing head. You never will know how a real pipe smoke tastes until you fire up some Prince Albert —tobacco that just puts a jimmy pipe in a man's mouth—and keeps it there, sunrise to sunset! mayest Sundays to get acquainted with Prince Albert, whether you jam it air of friendly ot tha celicious cigarette. No, sir, it's pretiy much like putting d the birds w, ty Old shoes of @ morning—sort of m: ‘ou feel the sun will shine PA. cana will ting and the going will Ge right goo Bide tobacco and set thoes sicut OUt by a patented process that h. revolutionized whole man-smoking world jimmy pipe Joyo ‘ It’s weather-proof in- side and out and sets you back onlya nickel. It’s a dandy package— all bright and spanking clean and dust-proof— just as it left our fac- tory. Nifty jackets keep it free from soil. Also in the tidy red tin, 10c¢—and hand- some pourd and half- pound humidors. Buy Prince Albert every- where. TE 5c —gets you acquainted with P. A. in the toppy red bag. ur , PIPE AND My! TOBACCO comicbooks.com