Life, 1913-05-22 · page 8 of 48
Life — May 22, 1913 — page 8: what you’re looking at
What you’re looking at
This is primarily an **advertisement for the Garford automobile**, not a political cartoon. The image shows two cars—a dark sedan and a white racing car—outside what appears to be an elegant venue with formally dressed spectators. The ad's argument is economic: Garford claims that mass-producing six-cylinder cars reduces manufacturing costs dramatically compared to competitors, allowing them to offer a well-equipped vehicle at $2,750. The text emphasizes "economical result of producing six cylinder cars in great quantities" as their competitive advantage. The visual juxtaposition of a luxury sedan and racing car suggests Garford vehicles appeal to both practical and performance-minded buyers. This is straightforward automotive marketing, not satire. The page includes technical specifications and dealer contact information for Garford Company of Elyria, Ohio.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The economical result of producing six cylinder cars in great quantities 1O the average mind it probably seems incredible that we can build a thoroughly | high grade six cylinder car for so much less than other manufactu But have you thought of it from a manufacturing standpoint? Thi is being built in lots of ten thousand—which is the largest six cylinder production ever attempted. The average six cylinder production is less than one thousand cars. The Garford output being ten times larger—our production costs are fen times less. Manufacturing automobiles, on such a large scale, permits practical manufacturing economies, such as the unlimited use of automatic machinery, special tool and drop forge equipment, and this is what materially reduces the price. Any manufacturing cost exact proportion to the increase of mechanical facilities. This is a natural and invariable manufacturing law. That is why we are in the position to give you as much for $2750 as most manufacturers must get $5000 for. In point of mechanical efficiency and actual comfort the new Garford Six is as luxurious and as finished as the most expensive car in the world. Look up the Garford dealer in your town and sce this car at once. with cars that cost twice as much. Handsome catalogue on request. Please address Dept. 3. The Garford Company, Elyria, Ohio Compare it 1 ny ih Malt SB2LSO Completely Equipped Single electrte headlight ‘The Garford Six Is the only automobile made with the headilght where {t should be —In the center of the radiator. This new arford method of Hehting throws a flood of light directly on the road where It be- longs. It Is Just as unnecessary to have two headlights on an automobile as It would be to have two on # locomotive. Dash and dome tights Sunk flush with the dash ary two powerful bull's-eye electric lights. Un the Fear of the front seat Is a brilliant electric dome light which illuminates the interior of the tonneau. Two concealed electric Nights illuminate the entire dash. All Ughts are controtied fam the dash by conventent push buttons. 00 H. P. Stz-cylinder motor ‘The motor ts cast en bloc. It Is of U Jong stroke type, having a bore of 3 3 fn, and a stroke of 6 In. It is consery Uvely rated at 60 horsepower: Is v flexible, bas an abundant amount of re serve power, sensitive to the slightest touch of the throttle, remarkably eco- nomical, practically free from vibration, and very efficient. ‘heel Base. 128 tnehes Warner Auio-Mcter—arteen from the transmission Ties, 3624 1-2 The G steel unit The C very simple, always sw nate. with thase Lu fons, whi buffed leathers and the very finest « hair. abie, beautiful and durabte. holsiering will last least sign of wear or Demountadle rims Bosch Magneto Full floating rea azle Left-hand rive ‘eel Pultman body d body 1s @ solld welded Au flexible, absolutely potsetes under any circumstances be affected temperature changes. Stmpte, positire eect rtord electric starting system i Its not ponds lostantly, tu Toul It starts. "It Is 100%, eMicieat. A child can operate It rious Budd de n are made of the best hand ey are soft, thick, rch, comfe- veauitl Gartord up rears without (be Center contret Electric horn Equipment —creryining come plete from tools to top comicbooks.com