Life, 1913-05-22 · page 7 of 48
Life — May 22, 1913 — page 7: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** for Franklin Simon & Co., a New York department store featuring "New Model Sport Coats" for women. The two illustrated figures showcase 1920s fashion—long coats with Mandarin sleeves and convertible collars, priced at $19.75-$24.50. The page also contains **non-satirical content**: a public health message about tuberculosis prevention, a humorous dialogue ("Say," said Jones to Brown...) contrasting fish and liquor consumption, and advertisements for auto products and travel to Switzerland. There is **no political cartoon or satire** on this page. It reflects typical 1920s Life magazine content—mixing fashion advertisements, light humor, and sponsored health/travel promotion—rather than the satirical commentary the magazine was known for.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Franklin Simon & Co. Fifth Ave., 37th and 38th Sts., New York New Model Sport Coats Can be worn buttoned to neck 14 to 20 Years No. 24—Sport Coat of hand woven wool eponge, Mandarin sleeve, breast patch pocket, right side vent, self-covered buttons; lined through- out with rich soft silk to match. Colors:—Black, white, golf red, hunters’ green, Nell rose, taupe, leather or navy. Value $25.00 19.75 No. 24A—SAME MODEL of genuine Worumbo Chinchilla (unlined) in white, yellow, hunters’ green, Nell rose, leather or navy, with large white ivorine buttons. Value $25.00 19,75 No. 26—Sport Coat of genuine Worumbo Chin- chilla (unlined), convertible collar model, Man- darin sleeve, wide detachable belt, patch poc! ets and large white ivorine buttons. Colors White, hunters’ green, yellow, Nell rose, leather or navy. Value $25.00 No. 26A—SAME MODEL of hand woven wool eponge, lined throughout with rich soft silk to match. Colors:—Black, white, golf red, hunters’ green, Nell rose, taupe, leather or navy. Value $34.50 24.50 And make them hard to tell this. A human being afflicted with change. You can prevent rust and rim cutting— save time, temper and tires with HOMAS* RIMRUST “=COATING= Should Be in Every Auto Kit A new, scientific compound of pure para rub ber and graphite for use on rims and rim bolts as a rust preventive and on spring leaves as a perfect lubricant and squeak silencer, Makes tire changing easter and tire bills snail. “Applied in s minute and rica f Sve $1.00 buys @ can from your Boat oe rect from, us. by Pageela enough to coat ela ~ need it now-ordertodays” *°% The Anti-Rast Paint Company ~ 167 South Main si Shan cou rigs eur artes plaviog cards ER Cos tuberculosis requires, as a rule, from four to five years to be cured perma- nently. Furthermore, there is no other disease which, apparently, responds so quickly to treatment and in which re- lapses are so frequent Dr. Friedmann is sure of becoming rich because, in the first place, he has been so well advertised, and in the second place, there are hundreds of thousands of sanguine people who are more than willing to pay good money to have another experiment made upon them, for the slightest possible chance of getting well “Say,” said Jones to Brown, “you told me that young Jenks drank like a fish.” “So he does.” “But I have it on the best authority that he never touches a drop of liquor.” “Well, neither does a fish.” —Ladies’ Home Journal. The wonderful Little Republic of the Alps is the Garden Spot of Europe. The trip is so easy, 20 inexpensive that you cannot afford to miss it. For toc. postage our Information Bureau in Ne York will send you “How to Enjoy Switzerland, 2 collection of illustrated booklets, maps, and the famous "Hotel Guide,” containing some very use- fulinformation. Enables you to easily plana de lightful holiday’ in this Wonderful Land of Lak and Alps. Send 10¢. for" How to Enjoy Switzerland, 241 Fifth Avenue New York comicbooks.com