Life — May 22, 1913 — page 29: what you’re looking at

What you’re looking at

This is an advertisement, not satire or a cartoon. The page promotes the Locomobile, an early automobile manufactured by the Locomobile Company of America in Bridgeport, Connecticut. The image shows a car navigating a rural, tree-lined road, emphasizing the vehicle's capabilities for countryside travel. The advertisement highlights three selling points: easier riding comfort, better service reliability, ten-inch upholstery (luxury seating), and an electric motor starter (a technological convenience feature). This appears from a LIFE magazine, which regularly featured advertisements alongside editorial content. The Locomobile was a real, prestigious automobile brand of the early 20th century. The ad targets affluent readers seeking modern automotive technology and comfort.