Life, 1913-05-15 · page 37 of 52
Life — May 15, 1913 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising content**, not satire or editorial cartoons. The left side shows two decorative prints available for purchase from Life Publishing Company—titled "For Your Den"—featuring period illustrations suitable for home display. The dominant content is a **testimonial advertisement for Sanatogen**, a patent medicine/tonic. Colonel Henry Watterson, a prominent newspaper editor (Louisville Courier-Journal), endorses the product in a letter dated April 1915. He claims Sanatogen cured his cystitis and restored his health and vitality. The ad leverages Watterson's prestigious reputation to market the product, citing his "duty to the public" to share his experience. It emphasizes that other "famous people" also endorse Sanatogen and urges readers: "Can you afford to leave Sanatogen untried?" This reflects early 20th-century advertising practices where celebrity endorsements and medical claims were largely unregulated. Modern readers should note that Sanatogen's actual medicinal value is historically questionable.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOR YOUR DEN Cope. Life Pub. Co, Facsimile in color, Mounted, 14%18 in. Price, soc Photogravure, 13!§ X16 in, Price, soc, Either~or both —of these catchy prints sent Prepaid upon re ccipt of remittance, LIFE PUBLISHING COMPANY 17 West 31 Street New York WE Courier-JOURNAL . The Becer Ch New Tork cit Cootlosent I fool that T ove it to trath to state that de a thorough trial of the chestcal preperation ee - *Sanatogen,* and that I found 1t sost i ne by s atubdborn attack of Cystitie. The ebook to ; i" 4 little ebort of complete prostration. I ¢o ° saiiess I coule have recovered ey vitality, ee I “ : eo, without thie *Sanatogen® operating equally op éone, » the Cigostive organs and nerve centers. bee te According to direction I weed it dur * late fall and early winter, returoing to it at reer le ae I thought I required it with the best ress we bets therefore the nuaber of those grateful ae Dave given voluntary teetivony to ite senses se obligation to the Coapany »: 2 profited by ite usce. . Sacuh Gecteros °H_ is Colonel Watterson’s happy Xperience with Sanatogen, which he records freely as “a duty to the public.” And scores of other famous People jein him in Praising Sanatogen, They all found that Sanatogen brought help when help was most needed, that it gave sustaining Strength and Vitality, helped dige tion, fortified the nerves and so cleared the Way to renewed health and strength. Persons of Col. Watterson’s eminence and acknowledged le would not lend the d ir endorsement to Sa had not really and truly felt its beneficent, health-p; And remember also that ‘no le ii have, over their Own signatures, Vitalizing properties of Sanatog Can you afford to le: ership natogen if they romoting ‘ave Sanatogen untried? Write for a FREE copy of “Ne If you wish to learn more boo about Sanatogen before oklet, beautifully illustrated anit cor interest, rve Health Regained” eae, ite write for a copy of this ntaining facts and information of (ie Kreatest Sanatogen is sold by good druggists everywhe: THE BAUER CHEMICAL co., in three sizes, from $1.00 24E Irving Place, New York