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Life, 1913-04-24 · page 44 of 48

Life — April 24, 1913 — page 44: what you’re looking at

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Life — April 24, 1913 — page 44: Life, 1913-04-24

What you’re looking at

This page is primarily **advertising and filler content**, not political satire. The main feature is a North East Electric Company advertisement for automobile electric starting and lighting systems—a new automotive technology. The ad emphasizes practical advantages: battery demand, starting speed, noise reduction, and simplicity compared to competing multi-part systems. The "Criticism" section is an **anecdote** (attributed to "Percy Anecdotes," a popular 19th-century collection) about a hatmaker named John Thompson who repeatedly edits his signboard based on friends' feedback, removing words until only his name and a hat image remain. The joke illustrates how excessive criticism and nitpicking can reduce something to absurdity—a light moral tale about the dangers of over-editing. The page also includes advertisements for Carstairs Rye whiskey and a book on marriage by Dr. John Cowan. No political figures or contemporary satire appear on this page.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

North East Motor Generator The Noiseless North East North East = North East —4 Electric Starting and Lighting System 7 for three years has been solving problems whose importance has never been fully appreciated until now. Last year, the only questions asked were:— Will it really crank the engine? How fast will it spin the engine? There are a number of self-starters now that will crank most engines, but— Today the important questions are as follows:— What is the current demand of the system upon the battery? Criticism A journeyman hatter, a companion of Dr. Franklin, on commencing business for himself, was anxious to get a hand- some signboard, with a proper inscrip- tion, This he composed himself, as fol- Tt lows: “John Thompson, hatter, makes T and sells hats for ready money,” with the figure of a hat subjoined. But he mn thought he would submit it to his friends nm for their amendments. The first he showed it to thought the word hatter Tr tautologous, because followed by the Tt words, “makes hats,” which showed he was a hatter. It was struck out. The Be next observed that the word “makes” might as well be omitted, because his customers would not care who made the hats, if good, and to their minds they would buy by whomsoever made. He struck that out also. A third said he thought the words “for ready money” were useless, as it was not the custom of the place to sell on credit; every one who purchased expected to pay. These, too, were parted with, and the inscrip- tion then stood, “John Thompson sells hats.” “Sells hats!” says his next friend; “why, who expects you to give them away? What, then, is the use of the word?” It was struck out, and hats was all that remained attached to the name of John Thompson. Even this in- scription, brief as it was, was reduced ultimately to “ John Thompson,” with the figure of a hat subjoined. How near does it approach the critical speed for starting? Is it free from troublesome com) ications and noise? Is it a simple, integral part of the “power plant"? Why cumber your car with several machines, adding weight, complica- tions and extra expense for upkeep, when the North East Syste nple, single motor-generator all in one—answers every one of these questions more satisfactorily than any other starting and lighting system, and at a jinimum of current consumption and expense? . The North East System cannot be installed on cars now in use. You can secure its advantages, however, by specifying A North East System for Your New Car The North East Electric Company 35 Whitney St., ROCHESTER, N. Y. —Percy Anecdotes. (7) G ge nm of Ww b is serially numbered like the de luxe edi- tion of a famous writer’s works. The quality de- MASTERPIECES OF GEORGE SAND Filled All Outdoors dintogue, First John H. Kimble, secretary of the ‘unabridged Farmers’ National Congress, said the translations of these novels by other day at Port Deposit: Balzac's only rival, Acknowl- “This season offers the farmer the serves this dis- edged the grestest_ woman Prospect of unusually fine crops. Such Src isiere Wee Teeny crops as we may hope to have this year | tinguishing pieneesy payables coaly. bring to mind an Abe Lincoln story. mark, TA seames “A farmer once told Lincoln a whop- N An inimitable Henny James. ping big fib about his hay crop. Lincoln, Pamphlet on request. smiling his melancholy smile, drawled: — blend of the ““T've been cutting hay, too.” finest ryes. “*Good crop?’ the farmer asked. Aged in wood. “*Fine, very fine,’ said Lincoln. Pure and pal- How many tons?’ atable. = = Well, I don't know just how many tons,’ said Lincoln carelessly, ‘but my = THE ENCE OF Oy NEW. LIFE. Y i Married ? BylJoun Cowan, MD, "yoo pax men stacked all they could outdoors and ————S justrations. This is the most valuable kan’ tha tuasriape relation ever iesaedoy Cireniar aiving tall then stored the rest in the barn.’” | z information free. Address —New York Tribune. 3. S. OGILVIE PUBLISHING CO., 107 Rose St., New York Grorcr BARRIE & Soxs tab, 1873. Seven Medals.] 1313 Walbut St., Phila., Pa. comicbooks.com