Life, 1913-04-24 · page 38 of 48
Life — April 24, 1913 — page 38: what you’re looking at
What you’re looking at
This page mixes advocacy advertising with satirical content typical of Life magazine's editorial voice. **The "Clinic" Satire:** A biting critique of medical diagnostic clinics, where multiple doctors collectively declare a patient guilty of illness. The satire suggests clinics produce "misinformation" rather than genuine diagnosis—doctors use modern terminology to pronounce the same verdicts they always have. The darkly comic final line ("Every little clinic has a headstone all its own") implies clinics are death sentences. This reflects early 20th-century skepticism toward medical bureaucracy. **The Advertisements:** The bulk of the page promotes electric trucks (Electric Vehicle Association of America), cigarettes (Egyptian Deities brand), whiskey (Old Overholt Rye), and travel services. These ads assume a prosperous readership. **"Uncle Sam to Chinese Republic":** The small cartoon at bottom appears to reference U.S.-China relations, though context is unclear without fuller caption visibility. The page exemplifies Life's mix of sharp social commentary alongside commercial sponsorship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gutterson & Gould of Law- rence, Mass., are using this 314- ton Electric Truck for hauling junk. It actually saves 24 per cent. over horse haulage; gives greater elasticity of operation. This 5-ton Electric in the ser- vice of the Jenney Mfg. Co., of Boston, is used to deliver heavy barrels of gasoline to garages around Boston. Saves 124 per cent. over horses even on the short hauls; and 41 per cent. on round trips of 12 to 15 miles. This firm uses Electrics exclu- sively. Save as These Concerns and Others are Saving with Electric Trucks Hundreds of big concerns, in almost every line of business, are using Electric Trucks and saving money. Costs and com- parative performances show the superiority and economy of the Electric for city haulage. Write today for interesting informa- tion. Public Interest and Private Ad- vantage Both Favor the Electric f Evectric VEHICLE eK7TS7.J ASSOCIATION OF AMERICA NEW YORK: BOSTON 124 W. 42nd St. CHICAGO ey Who can quite des- cribe the qualities that §0 to make a THOROUGH-BRED? Yet how joyfully we recognize them whether in horse or man or woman or cigarette! EITIES Cork Tips or Plain The Clinic CLINIC is an institution where a number of doctors get together to pronounce a defenseless man guilty. The head doctor probes the man and the other doctors agree to watch him while he gathers as much misinformation as he can. Sometimes the defendant is not alive, but this is a mere incident. . The clinic is the only modern institu- tion that has not changed any in the last four thousand years, except in the lan- guage used. The trouble with the de- fendant is the same as it always was, but the doctors find him guilty now in differ- ent terms from what they used to, When a man is the subject at a clinic he is safe in taking bets that he will lose at any game that is played. Clinics are of two kinds; those which are private and those to which the public are not admitted. Every little clinic has a headstone all its own. a: Aew Uncle Sam to Chinese Republic: wei- old stage coach has given place tothe automobile. There are thousands of roadside taverns where there were hundreds before. Yet all of them and the palatial chy hotels fad Old Overholt Rye "Same for 100 Yean”™ as popular as it was a century ago. Honestly made from the best Penn- sylvania Rye and pure mountain Tea coats to amps (iees thse com) oriozs ont enor [erapded Score Pada. 1 ielacieg caras 204 Il tf BRIDGE W' ACCESSORIES) *. 5, RADCLIFFE & CO. 144 Peart $1 New York Summer Tours by All Routes. escorted or in~ Sere ont Sunree Je N ‘Uniformed interpreters at stations and ‘rite for Pro- gam 32, Steamship Tickets All L THOS. COOK & SON, 245 Broadway, New York, o Montreal Toronto in is COME, FELLOW SUFFERER comicbooks.com