ComicBooks.com Register / Loginit's free!

Life, 1913-04-24 · page 37 of 48

Life — April 24, 1913 — page 37: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — April 24, 1913 — page 37: Life, 1913-04-24

What you’re looking at

This page contains two distinct elements: **"Flippancy" Essay:** A brief satirical commentary on the trendy social behavior of flippancy (frivolous irreverence). The author argues that this recent American phenomenon—possibly imported by Andrew Carnegie—will eventually reform itself through American seriousness and responsibility. The piece gently mocks contemporary anxieties about youth culture and moral decline, suggesting that earnestness will naturally prevail. **Hupmobile Advertisement:** The dominant content is a lengthy car advertisement disguised as lifestyle journalism. It romanticizes weekend leisure, depicting the Hupmobile as the vehicle enabling escape to nature and authentic experience. The ad explicitly targets middle-class families by positioning the car as affordable yet stylish—accessible to both "millionaire and man of moderate means." **Supporting Ads:** A Fits-U eyeglasses advertisement appears on the left, using similar aspirational messaging about quality and comfort. The page reflects early 20th-century consumer culture, where advertising increasingly merged with editorial content to create persuasive lifestyle narratives rather than straightforward product promotion.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“REA * sin age: ian ; > £ and She ison and nent, shal ase,” Her RT \T r Iter’s nents her tocover t. The re- being en- ns. Used 1 etc, the of reducing Invaluable umatisa. $3.00 rd rticulars, Eyeglasses Have that quality which makes permanent the comfort, con- venience and security of the finger-piece eyeglass. A manufacturing experience of eighty years is back of this mounting. Ask your optician for the Fits-U. ‘The Geavine Fits-U Has this mark on the bridge Write for ‘‘The Glass of Fashion** —_—————SJ_SSS= rtp: Address Dept. E American Optical Company Southbridge, Mass. Largest makers of spectacles, eyeglasses and lenses in the world —<— re S ras “ENOUGH TO RETIRE ON” Flippancy The popularity of fippancy is a rather disturbing symptom of the time. —Springfield Republican. O one remembers when Flippancy arrived. Certainly it did not come in the May- flower. No one would have accused Governor Bradford of having it concealed about his person. It is possible that Andrew Carnegie brought it with him. But we doubt very much that there is any danger of its ruling over us. least, not with the Bergson influence and the Higher Hysterics. ppancy will soon take itself seriously. feel its responsibilities. It will begin to want to set an example. everybody. It will become solemn and sedate. Tt will It will set out to reform In other words, Flippancy will be transformed by the American Spirit. One touch of Nature, and the World's akin— The boy, the worm, the crooked pin. Your Week-end, Your Hupmobile 1 And a Breath of Life in the Open The ficeting Hupmobile—the car that turns at last into Farmer Hoskins’ lane. You remember that day—that one Perfect Golden Day. It is given to each of us to Live and Treasure just one such day. Dawn was just break- ing—a spring day, the Dawn of a New Summer—when you and Billy and Ned and Steve left the drowsy city street and streaked for that Lake. But Hoskins, Junior, has beaten you to it. He grins through his freckles, holds up his string and then leads you off through the hickory grove to the Enchanted Lake of your Dreams. runs wherever a dog can”— Then, when the shadows are slanting through the hickories and the fish stop biting, you pile into the Hupmobile, and wing through the falling evening back to the city—in actual miles very far from the Lake of your Dreams, but in the Hupmobile—very near. You, who long for freedom now and again from the every-day grind— can have your perfect day, too, with a Hupmobile. And at a cost ridiculously small, as automobile costs are measured. The Hupmobile is distinctly a car of the American family. It is the only car that both millionaire and man of moderate means can approve; for there is no other car with style, stamina, comfort and power that so closely approaches its companions of costlier price. Build your week-end plans around a Hupmobile; give your loved ones such a summer as they have never known, with this sturdy Car of the American Family. Write for catalog and the Hupmobile dealer's name. Hupp Motor Car Co., 1231 Milwaukee Ave., Detroit, Mich. Hupmobile “32” Car, $1000 f. o. b. Detroi In Canada, $1180 f.0.b. Windsor Four-cylinderemotor. cylinders 344- | inch bore by 34-inch stroke, cast | Unit’ power plant. Full floating rear axle, Wheelbase, 106 in. Tires, 32x33 in. | Equipment of windshield, mohair top with envelope, Jiffy curtains, speedometer, quick detachable rims, rear shock absorber, gas headlights, Prest-o-Lite tank, oil lamps. tools and horn, sh, black with nickel trimmings. 32" Slx-passenger, $1200 In Canada, $1430 | $1000 n Canada, $1180 “20 H. P. Runabout, $750) In Canada, $850 i F.0.B. Detroit or Windsor, fully i equipped. NEXT MONTH A Hupmobile week-end on the banks of “that” trout stream. comicbooks.com