Life — April 24, 1913 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LIFE- Many Critical Buyers Send Ten Thousand Miles To Get This Famous Forty The export demand for the Michigan “40” is something we never dreamed of. We built the car for America only—to win the War of the Forties against 72 rival makes. We worked for four years with the one idea of excelling every car in this class in America. And we brought out in the Michigan in those four years, nearly 300 mprovements. Then Cameron Came Then we secured for engineer-in-chief a man of international fame. Mr. W. H. Cameron, who then had 100,000 cars run- ning on half the roads of the world. For body designer we secured John A. Campbell, whose body designs, for many years, have been chosen for royalty. We combined a Cameron chassis with a Campbell body for the first time in motor car history. On that car we fixed, to win this war, a price which defied competition. All to place the Michigan, for the year 1913, at the top of American Forties. Export Demand To our surprise, our first announcement brought experts from eleven foreign coun- tries. And they bought these cars for Ger- many, Russia, Sweden, China—for Eng- land's colonies, for South American coun- tries. Many are shipped 10,000 miles, to men who found no nearer car which so meets their requirements. Many are going, de- spite the duties, to the very birthplaces of motoring. Thus the Michigan has met the exacting requirements of the most critical buyers on earth, Note the Reasons Note the Michigan features, all in accord with the best of modern practice. You ex- pect these features in high-priced cars, foreign or American. You would not buy a costly car without them. But here we have all of them, and all in a car priced at $1,585. Four forward S e tires— vast overcapacity — wide seats — 14-inch cushions—a 22-coated body. All the usual features, all the exceptional features. And all in a Cameron-built car. If you want a “‘4o,"" you want these features in it and you want this price. The only way to get them is to reach a decision before your dealer has sold his allotment. Write for our catalog and name of local dealer. MICHIGAN MOTOR CAR COMPANY, Kalamazoo, Mich. Owned by the Owners of the Michigan Buggy Company Michigan 6 40 99 $1,585 With All These Special Features all the best foreign Oversize tires—3s x 4!4 inches— 6 the Michigan practically the only excess tired car in America. Electric lights —with’ dynamo Center control. Left alde drive, to which all the best cars coming. 40 to 46 horsepower, Cylinders—434 x. $34 inches. Brakes—extra efficient—drums 16 x 214 chi inches wide—front, 37 inches To 50 inches long, Steering post adjustable. So are clutch and brake pedals, insuring perfect com: _fort and fit to every driv ville wheels, with 134-inch spokes 2 to each wheel Demountable rims—Firestone quick- detachable, with extra rim Wheel base— 118 inches. Straight-line body, designed by John A ein use on any car. Rear seat so inches wide inside—22 inches deep. Doors 20 inches wide. Tonneau room so inches either way Nickel mountings. Headlights—electric—12}4 inches diam- eter. very powerful Sidelights—set in dash—flush with it Windshield built as part of body, easily inclined to any angh Mohair top, side cur complete. and envelope Electric horn. $50.00 Jones Speedometer. Foot rail, robe rail, rear tire icons. tool chests, | with Is, * running boards. Overcapacity. Every driving part made sufficient for a Go-horsepower motor Self-Starter There is such a difference of opinion about the relative merits of the various types of self-starters that we have not adopted any one type as regular equipment We prefer to leave this selection to the buyer However, we equip with either the gas starter ora positively efficient electric starter, at a Very moderate extra price comicbooks.com