Life, 1913-04-24 · page 34 of 48
Life — April 24, 1913 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content promotes **Wolf's Head Oil** motor lubricant, claiming manufacturers test it as rigorously as they test steel. A list of famous automobile companies (Overland, Hudson, Oldsmobile, etc.) endorses the product—a common early advertising tactic using brand testimonials. The small cartoon at top left titled "Point of Precedence" is a historical anecdote: a Cambridge University debate about whether doctors of law or medicine should precede at executions. The Chancellor joked that since thieves (executed criminals) came before hangmen, lawyers should rank above doctors. This is humor based on wordplay and academic hierarchy—not contemporary satire. The page also advertises **McCray Refrigerators** (emphasizing food safety through quality design) and **Evans' Ale** (marketed as an "outing" tonic for sportsmen). These represent typical early 20th-century product advertising emphasizing health, quality, and lifestyle appeal to middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Point of Precedence Motor manufacturers test A: litigation once arose in the Univer- sity of Cambridge whether Doctors in . e Iw “ar Doctors. in Medicine shou! oils just as thoroughly hold precedence. The Chancellor asked whether the thief or the hangman pre- ceded at an execution? Being told that th t t ] the thief usally took. the lead." Wel as they test stee then,” said the Chancellor, “let the Doc- tors in Law have the precedence, ard jel ‘Deters ja Medicine’ be "neat 18 That’s why the manufacturers—the men whose very cal business existence depends upon their knowin the i newest and the best are rapidly adopting or advising Wolf’s Head Oil. _ Such famous manufacturers as Lozter Scripps Motor Co. Overland Gas Fngio & Power Co. Hudson’ = and Chas. L. Seabury Oldsmobile Hupmobile Van Bleek - Marion Elecerle Launch Go (Eco) Mich Columbia Reliance Motor Boat Co. Stoddard-Dayton Fifield Brothers mpre Marwell Blount & Lovell Palge-Detrott Crane Brothers ;Maxera of Dixie Iv Fngine Stent Knight Daimler Midland Motor Mercedes ont Loew Victor Clement: Bayard Weckler-Fauber Teata Sampson Tru Warren Rederal Motor Truck Co, Brush Write Us for Booklet Giving Advice of Motor Manufacturers, WOLVERINE LUBRICANTS CO., 76 BROAD STREET, NEW YORK Branches: Chicago, Philadelphia, Washington, Boston, Utica, Buffalo, Pittsburgh TERRITORIAL AGENCIES: W. P. FULLER & CO. San Francisco Pacific Coast, Australia, and New Zealand BUHL 80N: Detroit. Mich. CANADIAN PA. RDANKS- MORSE Co., Limited Montreal Tv IP} co! 2 ‘OIL WORKS : few Orleans, La, Poe) Insist Upon Wolfs! Head Oi boxes built on incorrect principles. Find out about the always dry, sweet and clean MECRAY Just / As the Motor Manufacturers Do Refrigerators designed to protect the health of the family. [J | THE OUTING MAN’S The McCray patented system of refrigeration |] constantly hoods the provision chambers with a SPRING TONIC A piotle Teale tal bat A perder Take 4 tne, some coke, Alcs, Balt, tobacco, lot, odors. Easily cleaned linings of opal glass, fe wre bite smateibes: Aed:8 Supe enamel, porcelain or odorless white wood. = = a he McCraysarequality refrigerators. Finestexamples of cabinet work with perfectly fitting doors, selected ‘woods, superior insulation and fine finish.” Chosen by the U.S. Pure Food Laboratories and installed in the moat luxurious institutions and private residences. A wide range of stock sizes offers a choice to sult hg mallet o largent family. Builttn-McCrays are designed as a part of the house and become a per- Gataide cing door may be nided to any McCray thas lutsideleing door an keeping the ‘out of the house. Write for our tree book to Wee a Refrigcrator"’ and je following catalogs: = ‘, doa the termi Gor : . ~ Pr | Ne Soper wees norte Z 3 make more enjoyable. ‘The most dependable beverage for No. A. H.—Built-to-order Yachting and Motor Boating Sor Residences, z Lasy to get: Easy to Serve, Always ready. McCRAY REFRIGERATOR CO. All Dealers. C. H. EVANS & SONS, Hudson, N. Y- 686 Lake Street Keststhie, Ind. Salesrooms in the eters HARTSHORN SHADE ROLLERS THE COUNT OF MONTE CRISTO Bear the script name of Stewart Hartshorn on label. Get “Improved,” no tacks requ! ed. Wood Rollers Tin Rollers comicbooks.com