Life, 1913-04-17 · page 50 of 52
Life — April 17, 1913 — page 50: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page showcases the B.F. Goodrich Company's "Unit Molded" tire technology. The cartoon at top depicts a woman joyfully riding/flying, illustrating the advertiser's slogan "You really ride on Goodrich Tires"—a pun playing on both automotive travel and the sensation of a smooth, comfortable ride. The illustration emphasizes pleasure and effortlessness. The bulk of the page is marketing copy explaining the tire's construction: it's molded as one integral piece without layer separations, ensuring uniform wear and longevity. The company emphasizes its 43 years of rubber manufacturing expertise. The advertisement concludes with contact information for Goodrich's Akron, Ohio factory and nationwide dealer network. This represents early-20th-century automobile advertising, when tire quality was a significant consumer concern and manufacturers competed partly on technical specifications and brand reliability claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You really ‘ride’ on Goedrich Tires T is the Unit Molding of Goodrich Tires which gives them the trust- worthiness, the resiliency, the buoyancy, the comfort which eliminates from your mind everything but the pleasure of a perfect ride. GOODRICH motben TIRES BEST IN THE LONG RUN A Goodrich Unit Molded Tire is all one piece. Look at a cross-section of any Good- rich Tire at your dealer’s. You cannot detect a layer line or separation in it. The Good- rich single vulcanization actually molds the lay- ers of rubber-impregnated fabric, pure rubber, side strips, beads and thick, tough tread into one integral structure which cannot be divided by wear. This is one reason for the long, satisfactory service of Goodrich Tires. It gives uniform wear, not only on the tread, but in all parts of the tire— which is what you must have for perfect service. Goodrich Tires are the Life of Your Car. The rubber is the life of your tires. Only men who know rubber and who can demonstrate their knowl- edge of it can so compound it as to re- tain its life and liveliness and at the same time imbue it with strength and toughness which will withstand the road wear. There are forty-three years of experience in rubber manufacturing in every Goodrich Tire. Simply specify them and you will get them. Write for our free set of folders telling you how to get the best service from tires. The B. F. Goodrich Company &, Everything That’s Best in Rubber uae Factories: Akron, Ohio Branches _and Service Stations in Principal Cities. Dealers Everywhere. comicbooks.com