Life, 1913-04-17 · page 33 of 52
Life — April 17, 1913 — page 33: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement**, not political satire. It promotes the Garford "Six" automobile, manufactured in Elyria, Ohio, circa 1913. The illustration depicts well-dressed men and a woman examining the car, emphasizing its modern design and craftsmanship. The advertisement's key selling point is that the vehicle represents entirely new construction rather than recycled parts from older models—a significant claim in early automotive manufacturing when standardization was limited. Notable features highlighted include an integrated electric headlight, electric starter, electric horn, and an all-steel body. The text includes a testimonial from a satisfied owner claiming Garford's innovations surpassed competitors' offerings at half the price of luxury vehicles. This reflects the rapid automotive innovation of the 1910s, when manufacturers competed on technological advancement and design sophistication for an emerging middle-to-upper-class market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The new Garford ‘Six’? was designed contrary to the usual custom. Instead of utilizing, re-designing or substituting any old parts, this car is new in its entire construction. From the smallest steel bolt to the handsome, graceful and noiseless one-piece-all-steel body, it is a distinct 1913 creation. In it are embodied more new and practical six- cylinder improvements and conveniences than in any other “Six’’ built. As one illustration, your attention is directed to the single, parabolic electric headlight, sunk flush with the radiator. This new method of lighting eliminates Beetric Starter, which Big, single electric para- Rever fails to start Instantly—winter or _-B0UC headlight, sunk —gtruction — no joints, summer flush with the radiator no rivets, no wood ghee peedometer driven from Mlights are electric Blectric horn Sree transmission One plece, all steel body, steel Pullman car con- the rattling, cumbersome and unsightly headlights that were always in the way. It gives the car a much cleaner and much more finished appearance. And this is but one of the many exclusive Garford features. A Garford owner recently wrote: “It strikes me that in the new Garford ‘Six’ you started your improve- ments from where all the others left off.” So, if you are in the market for a ‘‘Six,”’ we believe we can offer you even more for $2750 than most other manufacturers can for double that price. Literature on request. Center Control Left Hand Drive 60 horsepower, long- stroke motor—33{ in. Bosch Magneto Warner Auto-Meter Three Speed Transmis- — Equipment—everything sion complete from tools to Full Floating Rear Axle top by 6 in, Wheel Base, 128 inches Tires, 36x 4 Demountable rims The Garford Company, Dept. 3, Elyria, Ohio comicbooks.com