Life, 1913-04-10 · page 34 of 48
Life — April 10, 1913 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Motz Cushion Tires, marketed specifically for electric automobiles. The main text promotes these tires as solving puncture and blowout problems that plagued early cars, with technical diagrams showing their cushioned design. The satirical content appears in the small cartoon section titled "A Vast Difference," which mocks vaccination hesitancy. It presents a darkly ironic epitaph: parents console themselves that their deceased son "Johnny" died from vaccination rather than smallpox—treating vaccination as an alternative danger rather than protection. This reflects genuine early-20th-century vaccine skepticism, when many people distrusted the new medical procedure. The page also includes advertisements for Old Overholt Rye whiskey and Calox Tooth Powder, typical of Life's revenue model during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: _ No Need of Tire Trouble On Electric Cars So far as electric pleasure cars are concerned, the problem of tires has been solved. Punctures, blowouts, dangerous skidding and tire repair bills can be forgotten. You can go any place with your electric and stay as long as you please without the slightest fear of tire trouble. All due to Motz Cushion Tires, now adopted by every leading maker of electric cars. Easy-Riding Tires Unlike common, hard, solid rubber tires, Motz Cushion Tires are easy-riding. On electric cars, they give the utmost com- fort to the occupants and also protect the delicate mechanical parts of the car from bumps and jars. The double, notched treads (A in picture) prevent skidding and distribute the weight to the sides. The sides are undercut (see B), which allows free action of slantwise bridges (see C). These bridges are elastic. They give and yield like the air in a pneumatic tire. Note D in the picture, showing shock-absorbing qualities when tire runs over a stone. Cost More Than Some Tires Motz Cushion Tires contain more costly rubber than the ordinary pneu- BRANCHES—Boston, 4 Dundee Woodward Ave.; St. Louls, MOTZ Cushion Tires matic tire and cost a little more. But they are far less expensive in the end. Guaranteed 10,000 Miles Each set is specifically guaranteed for 10,000 miles—two years. That's al- most double the usual tire guarantee. 1,000% Increase in Two Years The use of these tires has multiplied just ten-fold in two years. The great majority of electric car owners use them and all leading makers of electrics include them as standard equipment. Send for Book Motz Cushion Tires can be easily applied to any standard clinch- er, universal quick de- tachable or demounta- ble rim. You'll regret it later if you buy an electric, or buy tires for an elec- tric, without first know- ing these tires. Send a postal to-day for our latest book 91. Then see if you know any other tire that’s nearly so dependa- ble, so durable, so economical and so easy-riding. Remember, the right choice of tires more than doubles the pleasure of motoring. Send specifications —name cf car, model, size of rims, etc. The Motz Tire and Rubber Company Factories and Executive Offices AKRON, OHIO Service Stations in All Principal Cities higan Ave.; Cleveland, 1932 Euclid Ave.; Detroit, 999 ansas City, 409 E. 15th St.; New York, 1737 Broadway; Philadelphia, 1409 Race St.; Pittsburgh, 300 N. Cralg St.; Los Angeles, 336 W. Pico St. Old Overholt Rye ‘Same for 100 Years"* "Mellow as old recollections; fra- grant as the rose of yesterday." The whiskey that has retained its reputation for over a century. Aged in wood and bottled in bond. A. Overholt & Co. Pituburgh. Pi rh. Pa. A Vast Difference UR Johnny's dead—we don’t com- plain, We have this consolation ; That he was not by smallpox slain, But died of vaccination! Youxe men who sit up late with the daughter rarely rise with the sun, nds for its virtues not upon strong oils. cartolic or other infectants, but upon the presence of Oxygen (p- THE ANSWER TO THIS REBUS WILL BE PUBLISHYD IN NEXT WEEK'S LIFE comicbooks.com