Life, 1913-04-10 · page 33 of 48
Life — April 10, 1913 — page 33: what you’re looking at
What you’re looking at
This page is a **full-page advertisement** for Fisk Rubber Company tires, not satire or editorial content. There are no cartoons or caricatures to analyze. The ad promotes "Heavy Car Type" Fisk Tires, emphasizing their superior construction features: reinforced sidewalls to prevent rim damage, extra tread rubber for durability, double breaker strips to reduce punctures, and thick rubber cushioning to minimize road shock. The advertisement uses persuasive marketing language typical of early 20th-century industrial advertising, claiming these features are "found in no other tires." Readers are instructed to look for identification marks molded into the tire's sidewall—the Fisk trademark and "Heavy Car Type" designation—as assurance of authenticity and quality. The Fisk Rubber Company operated from Chicopee Falls, Massachusetts, with branches in 41 cities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEAVY CAR TYPE FISK TIRES In the Construction of HEAVY CAR TYPE FISK TIRES Are Features Found in No Other Tires—All Bringing Greatest Service Fisk Tires are the tires of Greatest Service. HEAVY CAR TYPE is the name applied to the construction which makes possible this Greatest Service. HEAVY CAR TYPE is inseparable from the word Fisk. It is part and parcel of the Fisk Rubber Company, an expression of its expe- tience, its knowledge of tire design and manufacture, its business integ- rity, its sole and constant effort since the coming of the automobile to produce the BEST pneumatic tire. Each feature of FISK HEAVY CAR TYPE Construction has been neces- sary to attain Greatest Service. There is a special re-enforcement of the side walls to prevent rim cutting; an extra layer of rubber on the tread to increase the life of this part of the tire; two breaker strips instead of one, to lessen the possibility of punc- ture and a thick cushion of pure rubber (practical only with this con- struction) which greatly minimizes road shocks. Look for “FISK HEAVY CAR TYPE” On Every Tire You Buy Every Automobile Tire made by the Fisk Rubber Company has molded in relief on its side walls the Fisk Trade Mark, the words, “Fisk Heavy Car Type’ and its serial num- ber of manufacture. Insist that you get these very im- portant identification marks on every tire you buy. They are an assurance of Greatest Service coincident with Fisk Heavy Car Type construction,an assurance that the tire has passed the rigid Fisk inspection and was per- fect when delivered to the user. Write Department S for Latest Fisk Booklet The Fisk Rubber Company Factory and Home Office Chicopee Falls, Mass. aia THE FISK RUBBER COMPANY oF N. BRANCHES IN 41 CITIES RE ES comicbooks.com