Life, 1913-04-03 · page 31 of 52
Life — April 3, 1913 — page 31: what you’re looking at
What you’re looking at
This is not a cartoon or satire—it's a **straight automobile advertisement** for Lozier Motor Company, published in *Life* magazine (likely early 1910s, based on the car design and technology references). The image shows a vintage touring car with passengers in period dress, positioned in an elegant outdoor setting to convey luxury and refinement. The advertisement uses class-based marketing: it emphasizes that wealthy, refined people ("people of wealth and refinement") choose Lozier automobiles, suggesting the car signals social status. The text highlights technical features (left-side drive, electric lighting, smokeless oiling) and two model lines with different price points ($3,250-$6,500), positioning Lozier as the premium six-cylinder choice for discriminating buyers. There is no political or satirical content here—it's period advertising that reveals early automotive marketing strategy: association with wealth and exclusivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IOR six years the name Lozier has been the stamp of supremacy among six-cylinder motor cars. For six years it has been a guarantee of six-cylinder satisfaction. And now, everywhere, among men who appreciate motor-car values and the niceties of high-grade construction, Lozier is recognized as the predominant six. Lozier quality, and all that it embraces—safety, power, luxurious comfort and en- during strength—can be found only in a Lozier car, and those who know automobiles best are not satisfied with less, On metropolitan boulevards and touring highways, at the seashore and in the mountains, wherever you meet people of wealth and refinement, there—in increasing numbers—you find the Lozier. Lozier “Big Six” Lozier “Light Six” Left-side drive, center control—electric Left-side drive, center control—stream- lighting. Smokeless oiling system, un- line body design, electric starting and equaled fuel economy. Touring models lighting system. Touring and Runabout and Roadster $5,000. Limousines and models $3,250. Coupe $3,850. Limousines Landaulets $6,500. $4,450. Catalogues mailed on request LOZIER MOTOR COMPANY, 2404 Mack Avenue, DETROIT, MICH. Factories: Detroit, Michigan, and Plattsburg, New York Branches or Dealers in Principal Cities comicbooks.com