Life, 1913-03-27 · page 3 of 60
Life — March 27, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satirical content**—it's a straightforward advertisement for the Locomobile automobile, published in *Life* magazine. The ad promotes two features: an electric motor starter (marketed as reliable and convenient) and ten-inch upholstery (emphasizing comfort). The accompanying photograph shows a luxury automobile from the early 1900s with passengers in period dress, positioned in an elegant garden setting with palm trees. The only potential social commentary is implicit: the ad targets wealthy consumers by emphasizing comfort "for women" and featuring well-dressed figures in refined surroundings. However, this reflects period marketing rather than satire. *Life* magazine regularly carried high-end advertising alongside its satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Locomobile “Electric Motor Starter Necessary to every high grade Six. The Locomobile Starter is as reliable as the en- gine on which it is used. One pedal starts engine. Locking device prevents meddling. Best built, best installed starter and most expen- sive Electric Lighting System only on the Loco- mebile. Electrical experts agree that Locomobile electrical equipment is the best. The Locomobile alone has all these ad mechanica) features: Four Speed Multiple Dise € Drive through Dis: Transmi , Seven Bearing Crank Shaft, ance Rocs—not through springs, Full Floating Axle, Bronze Engine Bed and Gear Case, Chrome Nickel Steel Frame and Springs. Ten Inch Upholstery Not used by any of our leading com- petitors. Gives more riding comfort. De- veloped for comfort of women with coopera- tion of women. Ten-inch Upholstery, superior weight balance, free acting rear springs that carry the car but do not act asa part of the drive system. Such fea- tures show up in driving over all kinds of roads and make you realize how superior Locomobile comfort really is. Low lines, cowl dash, tires at the rear, clear running boards, and concealed hinges and door han- dles give a distinctive and individual appearance THE LOCOMOBILE COMPANY OF AMERICA Bridgeport, Conn, comicbooks.com