Life, 1913-03-27 · page 12 of 60
Life — March 27, 1913 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes "Exide" batteries for electric vehicles, published by The Electric Storage Battery Co. in Philadelphia. The illustration depicts a domestic scene: a woman stands at a house entrance while a man (appearing to be a delivery driver or serviceman) works on an early electric vehicle. This imagery appeals to the target market—affluent households interested in modern automotive technology. The ad emphasizes reliability and "service" as essential features. It lists prominent electric vehicle manufacturers endorsing Exide batteries, suggesting widespread industry trust. **Historical context**: This advertisement dates from the early 1900s, when electric vehicles competed seriously with gasoline cars before internal combustion engines dominated the market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HH wi HA if Satisfaction Derived from Electric Vehicles depends upon the reliability of the power supply. Luxury of appoint- ment, ease of control, assurance of safety, are features too universally recognized to require comment. Power supply, however,—and power supply means service: the foundation upon which all else rests. And you cannot get this power supply in its most dependable form unless your car is equipped with one of The 4 “Exide” Batteries “Exide, “WycapeExide", “ Thin-Exide”, “ fronctad-Exide” This is no mere statement. It is a firmly established fact. So superior have the four “ Extde" Batteries proved themselves in all sorts of electric vehicle service, under widely differing conditions, that they carry the endorsement of the majority of the most prominent electric vehicle manufacturers in the country. No other batteries have earned an endorsement approaching this. It would not have been given to the four ‘‘ Extde'’ Batteries unless they had conclusively proved themselves dependable. For you (as an owner, or prospective owner, of an electric vehicle) the above should furnish food for thought. Whether your car be for trucking, delivery or pleasure you want to get from it the best service that it can possibly give. This can only be done by equipping it with the best battery. Is it not wise to follow the lead of the prominent vehicle manufacturers? They surely have studied the battery question from all standpoints. Investigate. Our publications or any battery infor- mation will be sent on request to our nearest office. ‘THEELECTRIC STORAGE BATTERY CO. PHILADELPHIA 1913 New York Boston Chicago St.Louis Cleveland = Atlanta Denver Detroit Los Angeles SanFrancisco Seattle Portland, Ore. Toronto 876“ Exide"? Distributors 9 Exide"? Depots “exfde"" Inspection Corps Use the “‘Exitc’’ Battery tor Gas Car Histslng: Seerting: oe beation. Prominent Electric Vehicle Manufacturers that use and endorse The 4 “ Exide ’’ Batteries Argo Elec. Vehicle Co. Atlantic Vehicle Co. Waker Motor Vehicle Co. Columbus Bugay Ce Commercial Track Go .of America ‘ton Elec. Car Co, C-H Cory tion yagon Mig. Co. Car Co. Rauch & ‘Lang Garriage Co. Standard El ‘The Waverley Walker Vehicle Co. Ward Motor Vehicle Co. Woods Motor Vehicle Co. mM i i wl igi ae trill Hii i aa ii Mi iH iil comicbooks.com