Life — March 20, 1913 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

C counter N CHICAGO, when a Locomobile passes, they say, “There goes ‘The Chauffeur’s Vacation.’"’ The phrase means that the Locomobile needs so little attention, is so easy to keep running that neither owner nor dri has any trouble with it. It is one of those apt Americanisms that hit the mark. It tells the whole story of Locomobile reliability in three words. It shows that the Locomobile is first choice among chauffeurs, those men who are responsible for the satis- factory operation of the automobile. Its practical value to the owner is that it implies free- dom from annoying difficulties. The Locomobile driver is not constantly working on the carbureter, tightening up loose connections or fixing adjustments that do not hold. The car is not tied up with trouble in the drive system or in other mechanical parts. The motor does not have to be nursed to prevent overheating on long tours or in hot weather. There are no tedious road delays. * * * It is not necessary to tinker with the car to keep it in running condition, nor to ‘‘baby"’ it over the road. Drive all day, every day in the year; over all roads; you get uniform freedom from mechanical difficulties. Go as far and as fast as you want to. Put the car through sand, deep mud, up hill and down. Do not treat it as a town car; give it all the work you have. That is what it is built for. Materials are better. Workmanship is better. Design is better. * * * Make good time steadily if you want to. You do not have to slow down on rough roads to save on the car or the passengers. Free acting springs carry the car but do not push it. Road shocks are eliminated. Locomobile Ten-Inch Upholstery gives easy riding not found in any other car. Passengers are not jounced around. When we brought out Ten-Inch Upholstery it was called impractical. Now buyers ask for it. But even the deepest upholstery on other cars does not give The Locomobile Company of America ete) Locomobile riding ease. We developed our upholstery to get comfort, not dimensions. * * * Hundreds of Locomobiles have been sold on easy riding alone. Take a two-hundred mile drive in a Loco- mobile and you will realize what real touring comfort means. Women who tour in the Locomobile are not worn out at the end of a day's run. We can send a car to your door to prove all of these facts to you. The Locomobile is a trim looking car. Low lines, tires at rear, concealed hinges and door handles, special windshield and lamps, give a distinctive, individual ap- pearance. * * . Spare tires at rear balance weight, add to easy riding, give clear running boards, make it easy to get in and out of the car. * * * Locomobile Electric Motor Starter. Simplest and most convenient. It meets the universal demand for an electric starter with Locomobile quality, insuring reliability. Alw ready to work. Press pedal and engine starts. The best built and best installed electric starter. Lock- ing device prevents meddling. The best electric motor starter and the most expensive electric lighting s are combined only in the ‘Best Built Car in America. * * * Discriminating buyers have been demanding the fol- lowing features—(why don't you?)—Electric Motor Starter, Ten-Inch Upholstery, Four-Speed Transmis- sion, Seven-bearing Crankshaft, Bronze Engine Base and Gear Case, Chrome Nickel Steel Frame and Springs, Multiple Disc Clutch, Full Floating Rear Axle, Drive through distance rods, not through springs. They are found in combination only on the Locomobile. Locomobile Studio. De Luxe photographs of any type of body in which you may be interested will be mailed to you upon written application. Office and Works: 5 Main St., Bridgeport, Conn. comicbooks.com