Life, 1913-03-20 · page 2 of 44
Life — March 20, 1913 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **tobacco advertisement**, not political satire. It promotes Prince Albert pipe tobacco and rolling tobacco by R.J. Reynolds Tobacco Co. The central image shows an elderly man with a white beard smoking a pipe—likely meant to evoke a working-class or rural figure to suggest authenticity and tradition. The ad's humor relies on casual stereotyping rather than satire: the character appears designed to seem folksy and trustworthy. The advertisement emphasizes that Prince Albert "can't bite" and won't irritate smokers' mouths, contrasting it with unspecified inferior "fire-brand tobaccos." The price point (5 cents) and distribution claims suggest this targets mass-market consumers across America. This is commercial marketing using nostalgic imagery, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pUtished every Phurstay. Annual eobecritn For Om Five Dollars, Single Copies. Ten Cencs, e = Class cin Eaglood, Sispence Copyright fa Eagland e P. A. puts joy e ee e ! In jimmy pipes. That's because it can’t bite—Prince Albert gives you the rare privilege of smoking all you want without a tongue sting! Let that put a dent in you—the man who loves his pipe and suffers from fire-brand tobaccos ; and you, who gave up a pipe because it would not fit your taste. Get this, men, as it’s handed out, fair and square: P. A.is the one tobacco that’s got everything any man who knows the delights of a pipe or a ‘“‘home-made"’ cigarette ever dreamed of. It can't bite, because the bite’s removed by a patented process. That's why millions of men fondly call P. A, the ‘joy smoke.’’ No other tobacco can be like Prince Albert! the national joy smoke Tastes more-ish every time you finish a jimmy pipe load—just kind of lingers with you, and first thing you do next is to fire up, again! Prince Albert tastes so good, and 5c smells so good, and it’s so fresh and friendly - like, you That's the counter just wonder how you na Sec k-B eos ever did put in hours of misery with the old fire-brands ! Get this : P. A. makes the bulliest cigarette you ever did hook up a match to. It’s fresh and easy to roll —and the flavor—well/ From the Atlantic to the Pacific, from the north woods to the gulf— for your convenience—you can buy P. A. inthe toppy red bag, Sc; inthe tidy red tin, 10c ; also in handsome pound and half-pound humidors. R. J. REYNOLDS TOBACCO CO, Winston-Salem, N. C. comicbooks.com