Life, 1913-03-13 · page 42 of 44
Life — March 13, 1913 — page 42: what you’re looking at
What you’re looking at
This Life magazine page (circa 1913, based on Woodrow Wilson references) contains **advertisements and book reviews**—not political cartoons. The satirical content is minimal and indirect. The notable elements: **"Going Down" joke**: A child plans to buy a "Stock Exchange seat" rather than save money—satirizing the 1912-era financial speculation bubble and parents encouraging risky investment over prudent saving. **Thompson Course ad**: Promotes exercise as cure-all for fatigue, a common early-1900s wellness pitch claiming scientific backing for what amounts to basic exercise. **Old Overholt Rye ad**: Uses the phrase "Same for 100 Years" to market whiskey as trustworthy despite Prohibition sentiment rising. **Wilson advertisement**: Promotes President Woodrow Wilson's article "The New Freedom," his progressive platform opposing monopolies—timely for 1913 when trust-busting was central political debate. The page reflects Progressive Era concerns: worker fatigue, market manipulation, and executive power over free enterprise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PPE* The Man who is “Always Tired-Out” will soon be worn-out, If the day’s work fags you— If an ill-chosen meal upsets your diges- tion— If a sleepless night spoils the next day— then you are not normal, but are below par, unnecessarily, yes, and shamefully. You were given a body that had an abundant reserve fund of energy to draw upon in just such hours of need. The Thompson Course of Exercise is a rational, pleasant and easy means of securing and maintaining that) reserve power which your body originally had and which by unthinking neglect you have dissipated. My Course is different from any other treatment in that it benefits (by naturalmovements scientifically ap- plied) the govern- ors of the bodily machine, i.e., the heart, stomach, intestines, etc. All these are mus- cles and can be strengthened by proper exercise. Yet it is an amazing fact that until my Course was evolved, no systematic treatment existed that was based on this axiomatically natural method. The clearness of your mind, the strength of your nerves, your hopefulness and joy in living, all depend on the tone and vigor of your vital organs. I offer you something that will benefit every inch of your body and brain through every minute of | your life, and I offer it on free-trial terms that make it impossible for you to lose a penny. Are you interested enough in making yourself a healthier human being to send for and read my book, “Human Energy” (sent free and postpaid)? You will find it very startling, yet obviously true. J. Edmund Thompson Suite 914, Exchange Building, Worcester, Mass. Going Down “T got ten dollars in my bank,” said little Freddie, proudly. “What you going to do with it?” asked little Willie, enviously. “Save up and buy a bicycle? “Nope. Pop says for me to hold on to it a little while longer and buy a Stock Exchange seat.” —Rrooklyn Times. Hines: What a lot of difference mar- riage makes. Gisns: And what a lot of differences. —Boston Transcript. Books Received Plays and Players in Modern Italy, Addison McLeod. (Chas. H. Sergel & Co.) Sardou and the Sardou Plays, by Jerome A. Hart. (J. B. Lippincott Co Tradition, by George Middleton (Henry Holt & Co. $1.35.) Addio Madretta and Other Plays. by Stark Young. (Chas. H. Sergel & Co.) The Two Samurai, by Byron and Veatch. (F. G. Browne & Co.) The Victory of Defeat, by Fanny de Groot Hastings. (The Alice Harriman Co. $1.00.) Pilgrims of the Plains, by Aplington. (F.G. Browne & Co. $1.2: The Moral Education of School Chil- dren, by Charles Keen Taylor. (C. K & H. B. Taylor.) Witching Hill, by E. W. Hornung. (Chas. Scribner's Sons. $1.25.) Princess Mary's Locked Book. (Cas- sell & Co. $1.00.) Cleek, the Man of the Forty Faces, by W. Hanshew. (Cassell & Co. $1.25.) Pippin, by Evelyn Van Buren. (Cen- tury Co. $1.30.) The Stock Exchange from Within, by William C. Van Antwerp. (Doubleday, Page & Co. $1.50.) The New Freedom, by Woodrow Wil- (Doubleday, Page & Co. $1.00.) The Vital Study of Literature, by Wil- liam Norman Guthrie. (Chas. H. Ser- gel & Co.) The Balkan War, by Philip Gibbs and Bernard Grant. (Small, Maynard & Co, $1.20.) The Night Born, by Jack London (The Century Co. $1.25.) Upheld by the judg- ment of five genera- tions—just as good today. Always the same mild, delicious flavor that appeal- ed to our fore- mellow fragrant BOTTLED IN BOND Woodrow Wilson Monopoly or Opportunity TREWORLDSWoRK President Wilson’s third article in the great series on “The New Freedom.” On all news stands March 1st. Send to-day for Special Offer on The World's Work. DOUBLEDAY, PAGE & CO. Garden City, N.Y. he w On Hazardous Servite, by William Wh, c Gilmore Beymer. (Harper & Bros $1.80.) Mark, by Frances Newbold Noyes. (E. J. Clode. $1.25.) A Dream of Blue Roses, by Mrs, Hu- tetthan bert Barclay. (Geo. H. Doran Co. $1.23.) Abk The Chequer-Board, ybil Grant & com (Geo. H. Doran Co. $ | liver, The Different West, Arthur E. lon of Bostwick. (A.C. McClurg & Co. $1.00.) HOM OF f Child of Storm, by H. Rider Haggard produce (Longmans, Green & Co. $1.35.) dt the « The Increasing Needs of Nation, by whiskey J. A. Cantrell. (R. F. Fenno & Co.) Your mo The Case of Jennie Bryce, by Mary Sold Roberts Rinehart. (Bobbs-Merrill Co. ot use y 97.00.) Heroines of Modern Progress, by Elmer C. Adams and Warren Dunham Foster. (Sturgis & Walton Co. $1.50.) comicbooks.com