Life, 1913-03-06 · page 3 of 72
Life — March 6, 1913 — page 3: what you’re looking at
What you’re looking at
This page is **primarily a Locomotile automobile advertisement**, not a political cartoon. The image shows a 1913 Locomotile car parked before the Carmel Mission in California, with passengers aboard. The ad emphasizes the vehicle's features: electric motor starter, reliable construction, and comfort innovations like a ten-inch upholstered seat and improved balance. It highlights that Locomotile offered superior engineering compared to competitors. The advertisement lists company branches across major American cities and invites readers to order an "interchangeable set of extra equipments" or request the Locomotile Book. There is no political satire or social commentary visible here—this is straightforward early automotive marketing that used scenic photography to advertise luxury and reliability to wealthy consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ce Locomobile Electric Motor Starter and Other Advantages Our aim was to satisfy the universal demand for a simple, powerful elec- tric motor starter by bringing out a_ starter that had Locomobile quality. Consequently we have the best built, best installed starter, silent, convenient, reliable and with a locking device that prevents unauthor- ized starting. Locomo- bile Electric Lighting System costs more and does more than any other. Locomobile comfort is different be- cause Locomobile Ten-inch Uphol- stery, spring suspension, chassis balance and drive system are dif- ferent. Have you ever ridden in a 1913 Locomobile Six? Other points of superiority found only in the Locomobile are Mul- tiple Disc Clutch, Four Speeds, Tires at Rear, Clear Running Boards and Easy Entrance, Seven bearing Crank Shaft, Springs that Carry the Car but do not push it, Bronze engine bed and Bronze transmission case. Order the Locomobile inter- changeable open and closed body equipment. Send for par- ticulars and for the Locomo- bile Book. “The Locomobile Company of America Ki BRANCHES: Motor Cars and Motor Trucks BRANCHES: lew York Philadelphia : . St.Louis San*Francisco. Chicago. Boston Atlanta 5 Main Street, Bridgeport, Conn. Minneapolis Pittsburgh Washington Baltimore Oakland Los Angeles comicbooks.com