Life — March 6, 1913 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **primarily a Locomotile automobile advertisement**, not a political cartoon. The image shows a 1913 Locomotile car parked before the Carmel Mission in California, with passengers aboard. The ad emphasizes the vehicle's features: electric motor starter, reliable construction, and comfort innovations like a ten-inch upholstered seat and improved balance. It highlights that Locomotile offered superior engineering compared to competitors. The advertisement lists company branches across major American cities and invites readers to order an "interchangeable set of extra equipments" or request the Locomotile Book. There is no political satire or social commentary visible here—this is straightforward early automotive marketing that used scenic photography to advertise luxury and reliability to wealthy consumers.