Life — March 6, 1913 — page 2: what you’re looking at

What you’re looking at

# Analysis of Fatima Turkish Blend Cigarettes Advertisement This is a **commercial advertisement**, not political satire. It promotes Fatima Turkish Blend cigarettes at 15 cents per package. The ad uses **Orientalist imagery** common to early 20th-century advertising: a photograph showing what appears to be a woman in Turkish dress serving coffee to men in an exotic interior setting. The caption "When the Coffee is Served" associates the cigarettes with sophistication and refinement. The marketing appeal targets "men of unerring taste" by positioning the product as distinctively cosmopolitan and elegant. The exotic setting suggests luxury and worldliness—common advertising tropes of the era that exploited romanticized foreign imagery to sell American consumer goods. This represents period advertising practices rather than editorial content or satire.