Life, 1913-02-20 · page 44 of 48
Life — February 20, 1913 — page 44: what you’re looking at
What you’re looking at
This page contains early 20th-century advertising and editorial content. The cartoon "In the Last Analysis" (top left) depicts a well-dressed man falling or being ejected, likely satirizing pomposity or pretense — a common Life magazine trope mocking the self-important. The main content is a self-promotional advertisement from J. Edmund Thompson advertising his mail-order "Thompson Course" — a system of exercises claimed to restore physical vigor. Thompson's pitch targets sedentary men (office workers, likely), claiming three reasons prevent exercise: lack of willpower, ignorance, or the false belief that exercise isn't needed. His course promises to build internal organ strength through "natural movements." This reflects early 1900s health anxieties about sedentary lifestyles during America's transition to office work, and the era's enthusiasm for pseudo-scientific fitness schemes marketed directly to vulnerable readers. The page also includes ads for Elco boats and Calox tooth powder — typical Life magazine revenue sources.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ne BREE e “IN THR LAST ANAl Well Qualified “You are the proprictor and a phar- macist of the first class?” “Yes, madam.” “And you know your business well?” “From the foundation.” “That is well. Give me two cents’ worth of gum drops."—Le Rire. Ico Cruiser reaches the highest pinnacle in successful boat building. Sleeping quarters for seven, with private stateroom, it has all the luxury and seaworthi- ness of a big 65 footer. ‘The Elco Express, another triumph in reliability and staunchness, will “serve you on the water as the automobile does on land.’? Patented Elco-planes 30 to 50 miles per hour, tout any sedering. Write tor (uit int typeel mater boat yo Address &fco 175 Avenue A Bayonne, N. J. 27 minutes from Liberty and 23rd Street Ferries, C.R.R, of N.J, to West 8th Street In Your Heart You Know that You Are Not Giving Your Body a Square Deal KNOW the reasons which keep back any the exercise demanded by good health and common sense. are just three: man from giving his body They One is sheer lack of will power to force the body to do anything. Another is the lack of knowledge as to just what forms of exercise are best. The third is the notion that you don’t need any exercise. This condition is typical of the man of sedentary habits. Which is YOUR reason ? I can practically rebuild the man who, for the first two reasons, is letting his physical condition go to pot. And I can do the same for the man in the third case, provided he will stir himself enough to acknowledge his physical flabbiness to himself and to me. The Thompson Course will take one of you men whose bodies respond only sluggishly to the command of your minds, and will force mind and body to co-ordinate—to work in har- mony. This will enable you to control not only your own body, but will give you a personality that, instead of bending for others, will sway them your way not the purpose of the Thouipeon Course to build big, useless surface muscles. The Thompson Course builds strong, hardy, clean internal organs —and these bring power, health, reserve energy and longevity for the man or woman who enjoys their possession, . If the day's work fags you,— If an ill-chosen meal upsets your digestion — - Ifasleepless night spoils the next day—then you are not normal, but are below par, unnecessarily, yes and, shamefully. You were given a body that had an abundant reserve fund of energy to draw upon in just such hours of need. J. EDMUND THOMPSON Suite No. 912, Exchange Bldg., Worcester, Mass. The’ Thompson Course of exercise is a rational, pleasant and easy means of securing and maintai ng that reserve power which your body originc'ly lad. My Course is different from any other in that it benefits (by natural movements scientifically ap- plied) the dynamos of the bodily machine, . ¢., the lungs, heart, stomach, intestines, etc. All these are muscular and can be’ strengthened by proper exer- cise. Yet, as far as I can learn, until my Course was evolved, no systematic treatment existed that was based on this axiomatically natural method. The clearness of your mind, the strength of your nerves, your hopefulness and joy in living, all depend on the vigor of your offer you something that will benefit every inch of your body and mind through every minute of your life, and I offer it on free-trial terms that make it impossible for you to lose a penny. Res jJuman re minutes of casy movements each day Jou h yourself an example of real health energy. Send for “Human En A Letter from Rockefeller W. C. Kapp of the Warrensburg Jour- nal-Democrat writes: “The J.-D. swelled up in a second yesterday morning when we started to open our morning mail. In the upper corner of one large envelope was the inscription, ‘From John D. Rockefeller, 26 Broadway, New York.’ Visions of untold prosperity leaped up instanter. Gosh himmel! A letter from John D.! What was inside that envelope? A check for a million, a block of oil stock bearing one hundred per cent. divi- dends? It was some minutes before anybody in the office ventured to open the envelope. Everybody held his breath as the seal was broken, and the contents carefully spread out to view. The office devil took a squint out of the corner of his eye and disappeared. The epistle started off: ‘ Dear Editor—I take the liberty of enclosing herewith a copy of a statement of the plans of the Bu- reau of Social Hygiene with request that you give it publicity.” —Kansas City Star. Whether or not you use Calox Tooth Powder depends on the | value you set upon your teeth Calox is the one dental prepara- tion that does everything short of | what a dentist himself can do to | keep your mouth and teeth in per- fect health. Use it night and morning and white teeth, sweet breath and firm gums are assured. All Druggists, 25 cents Sample and Booklet ‘free on request. McKESSON & ROBBINS NEW YORK AN rUNaS cen comicbooks.com